Blue family is a Korean brand that successfully debuted in South Korea in 2016 and launched an IP brand series, with peripheral co-branded products covering the world. Derivative peripheral products have covered daily necessities, clothing, footwear, school supplies, etc. The brand hopes to convey that we treat life at the eight-mature level like we treat steak, leave some space for ourselves, embrace life, and be enthusiastic about ourselves, so this brand is also called eight-mature friends.