logo design is equivalent to a facade, which can not only help the brand achieve strategic landing, but also help the brand accumulate brand assets.

1. Name

An excellent and perfect logo should not only have beautiful and bright patterns, but also have a distinctive and loud brand name. Brand name not only affects the circulation and spread of goods in the market in the future, but also determines the whole design process and effect of trademarks. For example, Hua Xizi: Because it is the beauty of the East, the origin of the brand name is also very national. Hua Xizi's "flower" means "keeping makeup with flowers" and "Xizi" are taken from Su Dongpo's poem: "If you want to compare the West Lake with Xizi, it is always appropriate to make light makeup and heavy makeup."

2. Patterns

For logo design, the principles we follow are generally simple, clear and straightforward, while for patterns, too noisy is too messy, which affects the aesthetic feeling. For example, infant products, logo design patterns should be close to cartoons, thus creating a * * * sound with consumers.

3.? Color

Color can have a visual impact on consumers. For example, Baby Mosquito-repellent incense, Bao Ma will be more inclined to environmental protection, non-toxic and healthy consumption psychology when buying, so green, as a characteristic of environmental protection and healthy color, is the first choice of many enterprises.

an excellent logo design can not only arouse consumers' image, but also fully display the brand image. judging whether a logo design is successful or not depends on its visual appeal to people. Therefore, enterprises must pay attention to the above points when designing logo, so as to stand out from the crowd.