Question: Can the right to use a trademark be transferred multiple times? If the group owns the trademark rights, can it be authorized or licensed to be used by multiple subsidiaries? Attorney Yang: It needs to be judged based on the analysis of the content of the contract. There is no agreement on exclusive rights. case, it can be transferred multiple times. Lawyer Sun: The right to use trademarks can be licensed by multiple subsidiaries. The group owns the trademark rights and can authorize and license multiple subsidiaries to use it. Related knowledge - Scope of prior trademark use rights As far as trademarks are concerned, the prior user is not allowed to change the original trademark pattern to make it more similar to the registered trademark. If the prior user changes the original trademark design to make it more distinctive from the registered trademark, such changes should be allowed and encouraged. Article 3 of the "Notice on the Continued Use of Service Marks" of the State Administration for Industry and Commerce stipulates that the user "may not change the graphics, text, color, structure, writing method, etc. of the service mark, but use it as a service mark registered with another person." Except for changes made for different purposes." For example, the trademark used by the prior user is the printed word "Great Wall", and the registered trademark is composed of the handwritten word "Great Wall" and the "Great Wall graphic". If the prior user makes the font of its trademark "Great Wall" close to Changing the font of a registered trademark or adding "Great Wall graphics" constitutes unfair use and should be prohibited.