As of May 11, 2019, Reebok and Adidas are already the same company. In 2006, Adidas acquired all shares of Reebok for US$3.8 billion, and the two companies completed their merger.

According to the agreement, Adidas will purchase Reebok's shares at US$59 per share, which is 34% higher than Reebok's stock price of US$43.95 before the announcement. Adidas will also accept US$550 million from Reebok. debt.

After the merger, Reebok will continue to retain its own brand. The headquarters for producing the brand will remain in Canton, Massachusetts, and will still be managed by former Reebok CEO Paul Faamen.

Extended information:

Positioning after the merger

Although Adidas and Reebok also competed in the past, their products have their own characteristics and the markets do not completely overlap. . The strength of Adidas products lies in their excellent professional performance. They have specialized basketball shoes and football shoes, which are aimed at athletes; while Reebok products are characterized by being novel and fashionable, serving the fitness activities of ordinary people, and targeting consumer groups such as women and young people. and consumers in general.

After the merger of the two companies, they will be able to expand their market share very well, especially in the US market where Adidas previously had a small share. In addition, other sports products of the two companies, such as Reebok's golf equipment and clothing and Salomon's ski equipment and clothing, can also make the new company stronger in the world sports goods market.

Not only that, the new company will have greater advantages in influencing retailers, purchasing media advertising, and signing various sponsorship contracts, because in the past, the two companies were only in Europe or America respectively. The market has an impact, and the new company spans two continents, has a wider sales network, and has a global impact.

This is the effect of one plus one being greater than two. As a result, the new company expects its revenue to grow by an average of 10% and its expenses to decrease by $150 million per year.

Baidu Encyclopedia-Reebok