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The origin of the name McDonald’s fast food

McDonald’s was indeed founded by two gentlemen named McDonald. They were brothers. The eldest brother was named Maurice McDonald, and the younger brother was named Richard McDonald. In 1930, the eldest brother Maurice and the younger brother Richard The world's first McDonald's opened in a barren place east of Los Angeles.

However, although the McDonald brothers founded McDonald's, they were not actually the ones who "made it big". The real father of McDonald's was Ray Kroc.

Crocker was originally a milkshake machine salesman. By chance in 1955, he suddenly discovered an abnormal number on the business report. A restaurant called McDonald's actually ordered from his company in one go. He bought eight milkshake machines (general stores can only buy one or two), so the curious Kroc set off to Los Angeles to see this amazing restaurant that ordered eight milkshake machines.

After arriving at the McDonald's restaurant, Crocker was so shocked that he started humming a McDonald's ditty under the golden arches of the McDonald's restaurant: "The taste of happiness is at McDonald's." At the same time, he also made a decision. McDonald's ambitions to expand.

The next day, Crocker, who was humming a McDonald's tune all the way, went to find the owner of this store: the McDonald brothers. Unexpectedly, he kicked a big iron plate because it was the only one in that store. McDonald's restaurants without semicolons can earn over one hundred thousand dollars a year, which makes the McDonald brothers very satisfied, and they don't want to accept Crocker's crazy suggestion of "McDonald's everywhere".

However, Crocker was not a fuel-efficient lamp. He exerted the spirit of a salesman and kept twisting the McDonald brothers. Finally, the McDonald brothers finally agreed to Crocker to help them sell the franchise rights of the McDonald's chain. However, This negotiation condition was not very good. It was more beneficial to the McDonald brothers who were crossing their legs and counting money, and was not beneficial to Crocker, who was already fifty-three years old at the time.

Although the "only one, no semicolon" McDonald's restaurant is quite successful, it is not easy to become the second, third, or Nth chain store. Crocker established the system step by step, and according to the terms of the contract, the operating expenses and marketing expenses of the chain store were also paid by Crocker. Therefore, Crocker, who "did not change his career until he was fifty years old", was very special. Hard! It is conceivable that Crocker's wife couldn't stand her husband's old behavior of "starting a business after he was over fifty." So from the beginning of the McDonald's chain business, Mrs. Crocker kept quarreling with Crocker. When Crocker was fifty-eight, his thirty-nine-year marriage ended. However, the McDonald brothers, who were counting their money with their legs crossed, actually secretly sold franchise rights to Kroc's market rivals when Crocker "lost his wife (divorced) and lost his army (the company was close to bankruptcy)". , which made Crocker very angry and really didn't want to continue playing with the McDonald brothers.

The frustrated Crocker kept thinking about how to get rid of the annoying McDonald brothers. Should the McDonald's burger be replaced with a Kroc burger? The original McDonald's ditty was changed to "Joyful Flavors at Kroc"? However, Kroc resisted all kinds of anger in his heart and thought rationally, because at that time, McDonald's burgers already had more than 200 burgers. If he rashly changed to Kroc's burgers because of his anger, the final outcome would definitely be worse than now. "Losing his wife and losing his troops" is even worse!

So Crocker made the biggest bet in his life, borrowing US$2.7 million from some school funds and pension funds to buy out the McDonald's trademark (note: the current McDonald's trademark is worth up to 25.3 billion (USD), drove away the McDonald brothers, and began to establish a real estate leasing company that turned McDonald's defeat into victory.

Since 1961, Crocker risked his reputation and high debts to borrow money to ask the McDonald brothers to get out. Crocker became the veritable father of McDonald's, and from then on, McDonald's Performance began to skyrocket. By the time of Crocker's tenth anniversary, there were already more than 700 McDonald's burgers in the United States, and McDonald's stock was listed on the market, becoming a hot stock that everyone snapped up.

McDonald’s burgers have created countless fast-food miracles, and McDonald’s has now become a world-recognized symbol of American culture