General understanding: MIS VIS BIS, both: concept recognition, visual recognition and behavior recognition

However, CIS cannot be simply understood as corporate image, and can be subdivided into: corporate image and product image

And product is an abstract word, and a service can also be a product, such as: McDonald's McNugget, McDonald's is the corporate image, McNugget is the product image, and this The product is not equivalent to a concrete object like a hamburger.

The same goes for Taobao. We know that Taobao is actually a trading platform, which means it is actually a service product.

But they are also brands under Jack Ma’s enterprise, including Alibaba and Tmall, which are all products in different categories (for Jack Ma or target customers)

We start from A simple analysis of concept identification: Taobao's concept is actually C to C, Alibaba is B to C, and Tmall is another segmented brand under Taobao. It mainly aims to attract large sellers to Taobao to form better quality Higher seller base.

In terms of visual image, there is actually not much difference between Taobao and Alibaba, because they are already separated from each other in name. Taobao uses an easy-to-accept font trademark for logo design, while Alibaba except for the font , there is also a pattern image (the figure on the side) Tmall is also a pattern image. Therefore, the advantages of Taobao VIS are not outstanding, but its MIS is very valuable. Without this idea, this trading method would not be so successful.

As for the BIS code of conduct, because Taobao is a virtual online transaction and has no stores, the BIS code is also the management of customer service and so on. Hope this helps you