Baoding and Beijing-Tianjin have developed into a three-core urban agglomeration. At present, apart from the restrictions of administrative divisions, they are actually moving towards integration in the economic development pattern. Whether Beijing develops eastward or southward, it must exert great economic radiation with the help of the hinterland within the administrative divisions of Hebei Province. Beijing's development to the south needs to make a fuss in Baoding. However, due to the different administrative levels and unequal economic status between Baoding and Beijing and Tianjin, the situation that Beijing and Tianjin jointly develop and monopolize North China is very unfavorable to the development of northern and central Hebei. In particular, Beijing's unique capital advantage makes Beijing's border resources be absorbed into Beijing in one direction, and its economic development is like a broken bottom. In order to better communicate the economic integration between Beijing, Tianjin and Baoding, it is the first choice to fully develop Baoding's tourism industry when there is still a big gap between Baoding's economic infrastructure and Beijing and Tianjin and its economic attraction is still weak. In order to give full play to the advantages of Baoding tourism resources, it is necessary to do a good job in the construction of service-oriented tourism products.
Looking at Baoding's tourism resources, it is found that there are different kinds of tourism products in each region. Most of these tourism resources have gradually developed based on local resource characteristics and history and culture, and some tourism resources have even had great influence. On the other hand, there are many problems in the construction of Baoding tourism products. To fully develop these tourism resources, we should not only see their advantages, but also see their weaknesses.
(1) Tourism resources are short of scale and grade
Although there are many tourism products in Baoding, some of them have a high reputation, such as the Qing Xiling Mausoleum with pleasant scenery, the tombs of many emperors in the Qing Dynasty, the towering and handsome Langya Mountain, the oriental sculpture group in Quyang full of exquisite carving skills, the Baiyangdian Pearl in North China full of northern customs, and the Oriental Medicine City in Anguo, which reflects the oriental Chinese medicine culture. However, there are few tourist attractions with scale and grade in Baoding, and most of them are scattered and far apart in space. If the tourism characteristics of a certain scenic spot are not strengthened, the economic cost and psychological cost of tourism consumers will be increased. At present, most scenic spots not only have no scale, but also have not fully developed tourism services. For example, tourism products are not localized, and most tourist spots sell souvenirs that are not much different from other scenic spots in the country, but do not win the favor of consumers, which cannot stimulate consumers' interest.
(2) The potential of Beijing and Tianjin has not been fully tapped
The number and grade of cultural tourist attractions in Beijing and Tianjin are superior to those in Baoding, so most consumers choose Beijing and Tianjin for short vacations, so the huge tourism market outside Beijing and Tianjin is ignored. The author has discussed this point in other documents, and thinks that Beijing and Tianjin is an absorption-type economic development model rather than a radiation-type development model, which makes the huge economic energy around Beijing and Tianjin attracted to Beijing and Tianjin. Under the current economic development, this development reality cannot be changed. Baoding has the opportunity to take the initiative to attract tourists from Beijing and Tianjin by increasing tourism publicity and increasing the cultural heritage of tourist attractions. Baoding is very short from Beijing and Tianjin, which is the advantage of Baoding in developing tourism economy. The service target of tourism products should be consumers who mainly take weekends and short holidays. In order to fully attract tourists, it is necessary to do a good job in supporting tourism services, mainly including catering, accommodation and the development of tourism products with local characteristics. The consumption level should be acceptable to most consumers. Some families who already own private cars will become the first consumers of tourism products, and a large number of Beijing-Tianjin consumers with higher incomes will become important tourists in Baoding tourist area.
(3) Indifferent brand awareness
Market economy needs brand awareness. As a comprehensive product of food, housing, transportation and related supporting services, tourism products also need brand awareness. This brand does not need to be registered in the corresponding management department, but it can be registered in the hearts of consumers. The difference between this product and other industrial products is that industrial products can leave the place of origin and sell in other spaces after they have brand marks, thus relying on brand resources to get rich returns. Tourism products are relatively still things that exist in a specific space, and consumers can only consume this product when they go to this specific space. However, tourism products can be presented not only in the form of scenery and tourism culture, but also in the form of material products with solidified tourism content, which can further extend the value of intangible products of tourism. When this intangible product solidifies on tangible material products, it needs to be attached by trademark, which becomes a tentacle for intangible tourism resources to extend to further space with brand advertising.
Third, the development ideas of Baoding's tourism industry
Baoding's urban spatial development layout has laid a good spatial foundation for its integration into the Beijing-Tianjin metropolitan area and fully tapping its tourism potential. Under such circumstances, Baoding needs to accurately locate its own tourism ideas.
(1) Short-term holiday tourism center serving Beijing and Tianjin
Baoding is rich in tourism resources, including commercial, human and natural resources in Baoding. According to the figures provided by Baoding Tourism Bureau, there are currently 344 scenic spots (districts) in Baoding, of which 9 have been developed, 35 are under development and 219 are to be developed. Baoding has one national key scenic spot (Laishui Yesanpo) and three provincial tourist resorts (Liangcheng, Baiyangdian Hot Spring City and Zhuozhou Film and Television City). Baoding has a wide range of tourism resources, including 5 series and 69 basic types. Among them, the five major series are: natural scenery series, water figure series, cultural relics and historical sites, revolutionary sites series, professional market series, folk customs and social customs series. In the process of developing tourism, we should also highlight the cultural atmosphere of Baoding. Baoding is the former capital of Hebei Province and the seat of Zhili Governor's Office, and its long-standing culture has been passed down to this day. It is an important measure for Baoding to stand out among many cities and become a famous city in the south of Beijing. (2) the integration of small tourism in the county and large tourism in the city
Baoding is rich in tourism resources, but these tourism resources are scattered and basically developed according to the situation of each county, so it is difficult to form economies of scale advantages in tourism development and competitive tourism brands, so it is necessary to make a fuss about the spatial span of tourism resources. According to the characteristics and intensity of tourism resources in each region, we should build five core development points, such as Baoding, Shunping, Laiyuan, Quyang and Zhuozhou, each of which covers a certain area, and fully allocate the catering and accommodation facilities of the five core points, and then develop the tourism economy in a small area with these five cores as nodes. The five regions are the southeast region centered on Baoding, the northeast region centered on Zhuozhou, the northwest region centered on Laiyuan, the southwest region centered on Quyang and the central region centered on Shunping. If each county builds its own tourism service infrastructure to develop the tourism industry, it will lead to diseconomies of scale under the condition of decentralized operation. In order to save resources, it is necessary to integrate the development of tourism basic service facilities, which can be integrated and developed with these five cores as the festival, with each festival as the center to radiate the tourist attractions in the corresponding region: the northeast region covers Yixian, Laishui, Gaobeidian, Dingxing, Zhuozhou, etc. The southeast region covers Xiongxian, Anxin, Xu Shui, Rongcheng, Levin, Qingyuan, Lixian, Boye, Anguo, Dingzhou and Wangdu, the southwest region covers Quyang, Fuping and Tangxian, the middle region covers Shunping and Mancheng, and the northwest region covers Laishui and Laiyuan. Because of the large spatial distance of tourism resources distribution in five regions, it is impossible to establish the same-day round-trip tourist routes with Baoding as the center. If the relatively perfect tourism service infrastructure is built in Zhuozhou, Yuanyuan, Quyang and Fuping, each core can become a secondary core with Baoding as the center, which can largely avoid the defect that traffic takes up too much time in the process of tourism. Under the concept of integrated development of tourism resources in a large area, the development of tourism resources in each area can no longer be carried out separately. The cost of tourism development should be reduced as much as possible, so that the tourism resources in the area can cooperate with each other in space and echo each other in content, so that consumers can enjoy non-repetitive tourism content in different areas. This needs to break the administrative subordination of tourism resources in various regions, establish the idea of cooperative development and profit-making, so as to realize the concept of integrated development of small tourism and large tourism strategically.
(3) Developing tourism products combining humanity and nature based on the original foundation
At present, most tourist destinations spend a lot of money to develop cultural attractions in tourist areas, but the deliberate pursuit of cultural attractions can not effectively echo the natural scenery. In the end, not only can the aesthetic feeling of the attractions be upgraded, but the natural harmony beauty of the original scenery is destroyed. There is only one well-known large-scale cultural landscape like the Qing Xiling Mausoleum in Baoding, but there are many natural landscapes, including Baiyangdian, air grassland, Tianshengqiao Geopark and Longtan Canyon. However, it is difficult to find a scenic spot where natural scenery and human landscape are integrated, such as the Qing Xiling Mausoleum. The important defect of many tourist destinations is that it is difficult to have both natural and human landscapes at the same time. In the actual development, it is very difficult to build on the basis of natural landscape, but it can strengthen its humanistic atmosphere, add thick cultural coats such as legends to the originally thin scenic spots, and make a big article on the extension of humanistic scenic spots. Many tourists are not deeply impressed after visiting some cultural attractions because the cultural heritage of these attractions is not brewed enough. Natural scenic spots will lose their inspiration if they are not embellished with humanistic scenery. Constructing a humanistic landscape that blends with them without destroying the original natural scenery can make the scenic spots full of long and far-reaching human charm, so that tourists can appreciate the culture of the tourist destination after traveling, and then associate with it, thus reviving the lifeless tourism resources.
IV. Exploration on the development countermeasures of integrating Baoding's tourism resources
By comprehensively analyzing the distribution of tourism resources in Baoding counties, we can find that its characteristics are mainly manifested in the fact that the eastern counties generally take cultural attractions or develop agricultural sightseeing as the main way, and the mountainous areas and semi-mountainous areas in the west have good natural wind and light, or are characterized by flowers, trees and strange peaks and rocks on the surface, or by underground caves and geological resources. While fully developing natural resources, these places also attach great importance to the construction and protection of human scenic spots, which makes the natural landscape and human landscape set each other off, so it is easy to produce the effect of blending natural beauty and human charm in the development of tourism resources, which is exactly the tourism effect that tourism consumers deliberately pursue. Therefore, when developing tourism products, we should not blindly pursue small and complete, but must achieve small, refined and unique, so that Baoding as a whole can integrate tourism resources, and the advantages of each county complement each other to provide a big tourism product for tourism consumers.
(a) from the perspective of regional economy to strengthen the "big tourism" products
As mentioned above, in the development of tourism products, we should not repeat what others have done, but develop products that others can't and can't develop according to our own characteristics. Only in this way can we highlight our own characteristics and create strong attraction. If each county has its own characteristics, then Baoding will integrate all tourism resources to create colorful tourism products, so that tourists can stay in this area for a longer time and boost Baoding's economy. On the whole, the western region should strengthen the natural scenery, and the eastern region should strengthen the construction of cultural attractions and agricultural sightseeing. At the same time, all tourism resources should fully develop the development of tourist participation projects, so that tourists can feel the happiness of tourism in their participation and become free publicity media in addition to happiness (see Table 1).
(II) Strengthening the construction of supporting facilities
The quality of tourism products depends largely on the construction of supporting facilities. Broadly speaking, tourism products should be composed of six aspects: food, shelter, transportation, travel, shopping and entertainment. If tourism resources are attractive, but food, housing, shopping and entertainment do not meet the requirements of tourism consumers, consumers will feel very inconvenient in the process of tourism. Only when spiritual consumption and material consumption reach an effective combination can tourists' desire for tourism consumption be fulfilled. According to the previous analysis, the tourism resources of Baoding counties have their own characteristics and do not cross, but the spatial distribution is scattered. Therefore, it is necessary to integrate the development of tourism infrastructure within the region, so as to minimize the cost of tourism and facilitate tourists to arrange their own tourism content according to their own needs. This requires the municipal government to integrate the overall development of tourism resources and comprehensive funds in all counties, and strive to avoid the waste of resources caused by the development of tourism infrastructure in all counties. (3) Strengthening the design of experience content in tourism products < P > Visitors' informal participation in the construction of tourism products can increase their happiness. At present, most counties in Baoding have formed their core industries, which are not only linked with the local industrial economy, but also can become a very important tourism content, including the stone carvings in Quyang, the clothes in Rongcheng, the luggage in Gaobeidian, the peppers in Wangdu, the inscriptions in Boye, the furs in Lixian, the textiles in Levin, the paper flowers in Xiongxian, the inkstone in Yixian, the pharmaceuticals in Anguo and the tapestry in Zhuozhou. Consumers can not only enjoy exquisite craft products, but also make their own memorable tourism products. The tourist area only needs to build a good tourism environment and do a good job in tourism management. Besides industrial tourism, we can also set up rich agricultural tourism, arrange unique tourism products according to the resource characteristics of each county, and let consumers appreciate the real farm fun according to their preferences.
(4) Strengthening the cultural and emotional construction of tourism products
The biggest wish of tourists to spend in tourist areas on holidays is to learn more about foreign cultures while enjoying physical and mental leisure. Tourism is only a shallow tourism consumption, which is basically formed naturally except the management and maintenance of Y-fixed, and no more human factors can be infiltrated in it. However, consumers are paying more and more attention to the humanistic feelings in tourist areas. This contradiction can only be solved by adding more cultural and emotional factors to the natural landscape. In the process of designing tourist shopping, we should be able to reflect more historical celebrities and personalized products with characteristics in the region. By understanding and buying these products, consumers can feel that there is a substantial difference between consumption in other tourist destinations and the uniqueness of consumption in this region. This will not only strengthen the attraction of tourism consumption, but also prolong the aftertaste of tourism products, thus brewing the humanistic atmosphere of tourist areas at a higher level.
(5) Introducing personalized products on the basis of consumer segmentation
Consumers not only pursue all-round tourism consumption, but also increasingly pursue characteristic consumption, so there will be no big market for tourism consumer goods without characteristics. This requires all regions to develop popular tourism products that are not lacking in characteristics on the one hand, and fully explore tourism products that are only suitable for a certain group of consumers on the other hand, so that this group of consumers can really find tourism products that are suitable for their own consumption. For example, the Oriental Medicine City in Anguo not only develops general Chinese medicine shopping, but also introduces the service of seeking medical advice. Rongcheng clothing not only provides general clothing products with tourism characteristics.