The specific functions of trademarks are as follows:

1. The function of identifying the source of goods, or the trademark is identifiable. This is the basic and primary function of a trademark. The purpose of a trademark is to It is necessary to identify the source of goods, so only those with this function can become trademarks, and those without this function cannot be called trademarks. As a basic function of trademark identification, trademarks also have several functions related to them;

2. The function of promoting sales. Producers and operators use trademarks to indicate the source of goods. Consumers use trademarks to distinguish similar products, understand the products, and make choices. In this way, trademarks become an important tool for developing markets and competing in the market. This is another important function of trademarks;

3. The function of ensuring the quality of goods is that producers use trademarks to indicate that goods are provided by themselves, service providers use trademarks to indicate that certain services are provided by themselves, and consumers also use trademarks to identify goods or services and identify their quality. Identification is related to the rise and fall of producers and operators. Therefore, the use of trademarks prompts production and operators to pay attention to quality and maintain quality stability. In reality, it often happens that a brand falls and the entire enterprise becomes unsustainable. Therefore, the use of trademarks can make producers and operators feel the pressure of market competition and pay attention to the quality of goods. Trademarks thus play a role in ensuring the quality of goods. Of course, this guarantee is a specific relationship that links producers, operators and consumers through trademarks;

4. The function of advertising Modern commercial publicity often centers on trademarks and is published through trademarks Product information, product promotion, eye-catching, concise and easy to remember, can attract consumers' attention and deepen their impression of the product with the help of specific marks such as trademarks. Products attract consumers, and consumers choose products with the help of trademarks. The role of trademarks is obvious. In reality, trademarks become silent advertisements, which further demonstrates the advantages of trademarks.