For cross-border e-commerce, I think it is more appropriate to choose the Amazon platform. Amazon is the highest service platform required by so many e-commerce platforms for merchants. As long as there is product quality assurance and considerate service, everything will be fine. It's very simple. Cross-border e-commerce targets foreign customers. Overseas people's thinking about buying things is different from ours. They buy when they like it, and the price is not affected. Therefore, the cost is low for this reason, but overseas friends like it. The most important thing is the product quality. Of course, it is cost-effective, and it is worth every penny if you have the money. Amazon is not a money-burning service platform. As long as it is cost-effective and the total user reviews are relatively smooth, it is not like domestic e-commerce platforms that spend money to increase volume and compete at low prices. They are simply starving to death. The industry exhausts itself and cheats customers.

Amazon is driven by products. If you don’t have products, try not to go to Amazon. Moreover, the Amazon platform is preparing to implement a "trademark registration" system. Therefore, the Amazon platform is determined to eliminate counterfeit and inferior products, protect the rights and interests of brand owners on the software, and promote the sustainable development of the platform. Therefore, the current marketing implementation is that brands can Register trademarks and patents on Amazon. Once counterfeit and shoddy products appear, the Amazon platform can remove your products and close your supplier account. Therefore, it is the last word to make good products in a down-to-earth manner.

I don’t have anything to say about this issue. I will admit it if I can’t do it, and I will make money or not. Freight and logistics are not something I can get involved in and work hard to solve my own problems. I also have no ability to interfere with market advertising. What I can do is work hard to make my own products, find my ideal group, and serve them. Reach them and continuously improve the competitiveness of new products. At this stage, I continue to repeatedly select funds, invest in the market, make steady progress, and then select funds again. I am still operating as a second career. The world is so big, big fish have their own way of living, and fish naturally have their own way of survival, so there is no most suitable choice, just the most suitable choice. When making a decision, you must first ask yourself clearly, what exactly No matter how you want to live, don't be impulsive or frustrated. If you keep searching, you will always find your own way.

Almost all customers who come to Amazon have purchase needs. You are different from Google advertising, SEO and even information flow. Amazon's visitors have basically skipped the awareness stage, and they know exactly what they want to do. This type of purposeful customers is a great advantage of this e-commerce platform. It’s easy to understand. When we go shopping on an unfamiliar website, we always worry about whether the website is reliable. However, it is not easy to go to service platforms such as Amazon, JD.com, and Taobao. At this time, customers' understanding of product behavior has changed from actual merchants to service platforms. Unlike building your own independent website, even using a website building program like Shopify will take a certain amount of time. However, as long as you register an account on Amazon, you can directly launch sales after simple decoration.

The underlying development problems have been solved by Amazon. That's not good news for some smaller merchants, who occasionally get hit with the consequences. The above mentioned are the most self-evident and obvious issues. The current situation is that the benefits and shortcomings brought by this platform are all in front of thousands of export and foreign trade stores. In the end, do you want to do it? It is recommended that when making a decision, don’t focus on these benefits, but first look at the problems. If you can accept these problems, in other words, various problems will not have a great impact on the operation of your business, and will also affect the future development of the company. If the strategies do not conflict, then it is not a bad idea to build the Amazon platform. In the final analysis, the Amazon platform is an e-commerce platform. It is not fundamentally different from Taobao and JD.com. Of course, there are limitations. If you can make money within the limits, you may achieve your goal.