It has the function of transmitting information, reflecting image and honor.

1. It has the function of transmitting information: Trademark is an information resource and has the function of transmitting information. As mentioned before, a trademark is a symbol of a product. Its appearance first indicates the source of the product, conveys information about new products to consumers, and plays a role in creating consumption, stimulating and guiding demand.

2. Reflect image and honor: Trademark is a concentrated expression of corporate image and reputation. Enterprises display their image and reputation to consumers through specific characteristics such as the distinctiveness and novelty of the trademark, and deepen consumers' recognition of it. The impression of the product attracts consumers' attention and stimulates consumers' desire to buy, thereby achieving the ultimate goal of expanding product sales.