Converse, which once produced the world's first pair of basketball shoes, was born in 198 and has been leading a variety of professional sports shoes technology trends, mainly basketball shoes, for many years. In the United States, young people are proud of owning a pair of ConverseAllStar canvas shoes, which, like McDonald's, Coca Cola, Ford Motor Company and Levi's jeans, has become a symbol of American traditional cultural spirit. As Rodman, the seven-time "rebounding king" in NBA, said: "AllStar canvas shoes are an indispensable part of every American's life just like jeans."
converse has a longer history than Nike, Adidas, Reebok and other sports shoes. As early as 1917, ConverseAllStar has become synonymous with basketball shoes in the United States, and it is the designated shoe for the American basketball team in the Olympic Games. Many NBA superstars such as Dr. J, "Magic Johnson", "Bird", McHale, one of the "Boston Three", and Rodman, the rebounding king, have all worn Converse to glory. In 1999, karl malone of Utah Jazz officially signed a contract to become the spokesperson of converse in the 21st century, and put on converse basketball shoes to gallop the court. This is another NBA superstar that converse signed after Rodman, the "rebounding king", expired. Malone, who is nearly 2.1 meters tall, served as a power forward and was called "postman". He was the most valuable player in the 1998-1999 season and the second player in history to win this title. Almost at the same time, Malone signed a contract with Gong Xiaobin, the most valuable player in CBA and the national team player in China.
The favorite brand of the Emperor's superstar
In addition to the sports world, the charm of AllStar has also swept the global fashionistas, and many performing stars take wearing AllStar as their fashion and glory. In Hollywood, USA, Converse is the favorite costume of gorgeous stars. In Shibuya, Tokyo, Japan, young cool guys and hot girls paraded through the fashionable streets in a cool dress of Converse ... Juliet Roberds, Madonna, P. Diddy, western boy lead singer Justin, Bruce Willis, and top British pop singer robbie williams; Japanese heartthrob Kimura Takuya, idol star Takizawa Hideaki; China music diva Stefanie, "Youth Idol" Xu Jinglei, Alec Su, Peter Ho, wei li ... These superstar or popular idols are all loyal Fans of converse.
Alec Su, who became the spokesperson of converse, gave his favorite AllStar casual shoes and casual clothes to his friends, making friends like Zhao Wei, Ruby Lin and Fan Bingbing become fans of converse. Before Stefanie was appointed as the spokesperson of Converse, she liked the brand AllStar very much. She not only often wore the brand's clothes and shoes, but also gave them to her mother as a gift to show her filial piety. In the eyes of these stars, Converse is fashionable and comfortable, and it can be called "Rolls Royce" in shoes.
Join hands with film and television dramas to lead the trend
A sad and beautiful love has made a sensational hit drama, and the love of a charming star has contributed to a pair of super popular casual shoes. Kimura shoes, an elegant and generous Converse casual shoes, were honored as street products by fans because Kimura Takuya wore them on his feet 8% of the time when he starred in A Beautiful Life.
In fact, using movies and TV to promote their products, Converse has been successfully used in the American film Break Dance as early as 198s, when the film was all the rage in China, and the hero and heroine in the film wore Converse all-star canvas shoes from beginning to end. Since then, converse has joined forces with the American blockbuster "Little Elf Mouse"; Co-organized the "Converse Color People Costume Matching Photography Competition" with E-Dragon website and newspapers; Sponsored the TV series "Dad's Trouble" performed by Alec Su, Xu Jinglei and other popular superstars, and the TV series "Go Left, Go Right" adapted from Jimmy comics and starring popular young students Lu Yi and Alyssa Chia ...
Brand History
Converse, one of the top sports brands in the world, is also the earliest advocate and the most successful practitioner of the emerging global sports fashion.
Converse, founded in 198, has a 95-year history of shoemaking. In 1917, when basketball was just beginning to be standardized in the United States, converse company took the lead in inventing and producing basketball shoes, which led to the revolution of the whole shoe industry. Since then, converse's AllStar basketball shoes and the emerging basketball sport have been popular all over the United States and even the world, and AllStar has become synonymous with basketball shoes. In 1966, Converse introduced colored basketball shoes for the first time, which broke the color strategy of single white for nearly 6 years and turned a new page in fashion sports shoes.
converse AllStarChuckTaylor is the trend leader of all canvas casual shoes. AllStar has always used canvas, double-sided strips, raw rubber and fine mesh with the highest density and the best texture, which is durable, emphasizing natural materials and environmental protection concepts while innovating, and is known as the "Rolls Royce" in shoes.
Nearly a century has passed. With the popularization and development of basketball, AllStar canvas shoes have become a household name synonymous with canvas shoes in the United States and the world. It has become a symbol of American cultural spirit like McDonald's, Coca-Cola and Harley-Davidson motorcycles. Today, Converse, with its century-old historical and cultural heritage, combines the spirit of the times and consumers' preferences, constantly brings forth the new and leads the fashion trend of sports and leisure again.
Converse (converse) originated from the surname of its founder, Mr. Marquis M. Converse, and All Star was born.
in p>1917, the first pair of Converse All Star shoes came out, which became one of the most famous sports shoes in history by virtue of its excellent characteristics.
In p>1917, a young basketball player named Chuck Taylor joined the professional basketball league and chose Converse All Star shoes as sports shoes. Because he constantly recommended Converse All Star to be sold to basketball teams in universities and high schools, in 1921, Chuck Taylor signed a contract with Converse Converse converse, became a member of the business representative, and started the legendary cooperation between Converse and Chuck Taylor.
In p>1923, Chuck Taylor's signature was placed on the ankle of sports shoes, which became one of the characteristics of the products, and All Star became synonymous with basketball shoes.
In p>1936, Chuck Taylor's signature became a part of Converse (Converse) trademark, which was inseparable, and the concept of people wearing sports shoes together in the sports field was launched.
In p>1936, Converse All Star shoes became the designated shoes for the American Olympic basketball team.
Converse was also involved in the production of American munitions during World War II in p>1941. With Converse's professional technology, it produced a series of boots, hoods, foot guards and so on for special purposes.
In p>1966, Converse All Star first introduced colored basketball shoes, which broke the color strategy of single white for nearly 6 years.
Converse (converse) was listed on the NASDAQ stock market in p>1982 and became a listed company.
In p>1985, Converse All Star shoes were popular in Japan, creating excellent performance.
In p>1991, Converse became the designated match shoe in NBA.
in p>1996, All Star sold more than 7 million pairs worldwide.
In p>22, Converse ranked among the top three international sports brands in China.
In p>24, the sales network of Converse sports shoes, casual shoes and clothing accessories has spread all over the world in more than 9 countries and regions, with more than 9, sporting goods stores and department store counters.