The requirements must be consistent with the name and logo registration place verified in the business license, trademark registration certificate or legal person registration certificate.

Take Beijing as an example. According to Article 14 of the "", the unit name and service mark displayed on the unit name plaque shall be consistent with the name verified on the business license, trademark registration certificate or legal person registration certificate. Consistent with the place where the logo is registered.

Franchise stores with a chain operation status that are authorized to operate by superior franchise stores can display the chain operation name and service logo in the unit name plaque logo. Building name plaques (including buildings, buildings, apartments, homes, gardens, villas, cities, squares, etc.) shall be set up according to the building names approved by the place name management department.

Extended information:

Relevant requirements for the setting of plaque signs:

1. The setting of plaque signs shall comply with the professional planning requirements for the setting of outdoor advertising plaque signs in this city. , adapt to the cultural characteristics of the block, adapt to the urban regional planning functions, combine with the humanistic characteristics of the urban block, and coordinate with the surrounding environment and urban landscape.

2. Plaque signs should be kept clean, beautiful, strong and safe, show that the facilities are in good condition, and promote the use of new technologies and materials that are energy-saving and environmentally friendly. The font of the plaque logo should be standardized and complete, and the word order should comply with the national standard language and character order.

3. The text on the plaques of time-honored commercial brands should be written in accordance with traditional customs. Before setting up plaque signs, the installation unit should go to the local urban management and administrative department to inquire about the detailed regulations for the installation of plaque signs.

Beijing Dongcheng District People’s Government-Beijing Municipal Plaque Marking Management Regulations (issued by Beijing Guanfa [2017] No. 140 on September 30, 2017)