The company name and brand name do not need to be consistent.

Company name and trademark name do not have to be the same. Trademark names are mainly used to distinguish the source of services and goods. The main differences between company names and trademark names are the different basis for registration, different acquisition methods, and different rights characteristics and content.

Procedures for registering a trademark brand:

1. Choose the registration method:

(1) One is to apply for registration at the Trademark Office of the State Administration for Industry and Commerce ;

(2) Another option is to entrust an experienced trademark agency to organize agency services.

2. Preparation materials:

(1) Prepare 10 trademark drawings and color trademarks of specified colors;

(2) If the application is made by an individual, You need to show your ID card and submit a copy, plus a copy of your individual business license and the business scope is consistent with the registered trademark. If you are applying for an enterprise, you must show a copy of the company's "Business License" and submit a copy;

(3 ) Trademark registration application form with the official seal of the unit.

3. Submit an application;

4. Submit an application according to the classification of goods and services. When applying for registration, the class of goods or services for which the trademark is used should be determined according to the classification of the goods and services classification table. , if the same applicant uses the same trademark on different categories of goods, he should file registration applications for different categories.

5. The application date is determined based on the date when the Trademark Office receives the application;

6. Receive the trademark registration certificate. After the trademark is registered, the Trademark Office Issue a certificate to the registrant;

7. If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for the goods or services it produces, manufactures, processes, selects or distributes, it shall file a request with the Trademark Office in accordance with the law. Trademark registration application.

To sum up, the company name and brand name do not need to be consistent. The company name and the trademark name do not have to be the same. The trademark name is mainly used to distinguish the source of services and goods. The main differences between company names and trademark names are the different basis for registration, different acquisition methods, and different rights characteristics and content.

Legal basis:

Article 22 of the "Trademark Law of the People's Republic of China"

Applicants for trademark registration shall classify goods according to the prescribed Fill in the form to report the product category and product name of the trademark, and submit an application for registration.

Trademark registration applicants can apply to register the same trademark for multiple categories of goods through one application.

Trademark registration applications and other relevant documents can be submitted in writing or by data message.