1. Choose a distinctive logo

If the meaning of a trademark is closely related to the characteristics and uses of the goods it refers to, if used improperly, it can easily become a generic name for the goods. name. Moreover, a trademark that is not highly distinctive can easily be used by others on their own goods using the defense of fair use. Therefore, when applying for registration, you should choose a trademark with strong distinctiveness to prevent it from being diluted.

2. Use registered trademarks correctly.

(1) The right holder shall use the registered trademark correctly and in the sense of using it as a trademark. For example, in the USB flash drive case, USB flash drive became a common name because Netac Corporation improperly used USB flash drive as a trade name. (2) When launching a trademark and a new product at the same time, be sure to correctly distinguish the product name and trademark. Because at the beginning of the launch of new products, it is easy to use trademarks to name goods, which leads to the gradual generalization of trademarks. (3) Rights holders should especially prevent trademarks from being included in national standards, industry standards, reference books, dictionaries and other documents as trade names. This type of situation is particularly prominent in cases where drug names and trademarks conflict.

3. Implement proactive rights protection actions

If the rights holder discovers that others are using his registered trademark as a trade name or other descriptive description, he should promptly initiate rights protection actions and request an immediate stop. Inappropriate use behavior, even publishing newspaper and magazine announcements. Rights holders must defend their rights in a timely manner to avoid losing their rights’ remedies. Further indulgence in others' unfair use will lead to the universality of trademarks becoming a fait accompli, and by then it will be too late to make amends. Just like the "paike" case and the "USB flash drive" case.