Luzhou Laojiao has three well-known trademarks: Guojiao brand, Luzhou brand, and Luzhou Old Winery

Luzhou Laojiao originated from Luzhou City, Sichuan Province, China’s wine city, and is the “originator of strong aroma” , "the leader in wine", a large listed liquor company in China (Shenzhen Stock Exchange stock code 000568).

In 1996, its 1573 national treasure cellars became the first national key cultural relics protection unit in the industry. In 2006, its traditional brewing techniques were selected into the first batch of national intangible cultural heritage lists, and it is known as the "Double National Treasure Unit" in the world. , its product Guojiao 1573 is known as "Living Cultural Relics Brewing" and "Chinese Liquor Appreciation Standard Liquor".

In December 2019, Luzhou Laojiao was selected as one of the 100 model brands in the 2019 China Brand Power Ceremony.

In September 2020, the list of the top 500 Chinese companies was announced. Luzhou Laojiao’s revenue increased by more than 97%, and its ranking this time jumped to 366th.

In January 2021, Luzhou Laojiao disclosed the company's performance forecast, predicting that its net profit in 2020 will be 5.570-6.035 billion yuan, a year-on-year increase of 20-30%, achieving a perfect conclusion to the "13th Five-Year Plan".

In August 2021, Luzhou Laojiao was selected into the first batch of 10 intangible inheritance bases in Sichuan Province, and became the only selected unit among Sichuan wine companies.