Du Niang, the cute image of Baidu, refers to Baidu search. If anything happens, Du Niang will search on behalf of Baidu search engine. It expresses a very vivid view of many netizens on Baidu, and also promotes Baidu's brand image very well.

Du Niang website

What does Du Niang mean?

Du Niang is the lovely personified mother of Baidu and its products. Baidu is the largest search engine in China, the fourth largest search engine in the world, and the largest Chinese search engine in the world. Founded on January 1, 2000. The word "Baidu" comes from the line in "The Blue Jade Case on Yuanxi" written by Xin Qiji, a Chinese poet from the Song Dynasty, "Looking for him in thousands of Baidu".

The origin of titles such as "Du Niang"

There is a widely circulated theory. Du Niang, the title of Du Niang, was originally just a name used by Baidu to tease Baidu in the bar. A bit derogatory. For a new generation of love and love groups recognize this intimacy. Another way of saying it: Because there is brother Gu, there is a mother. Another theory is that when you search for "chicken" on Baidu Tieba, Baidu will remind you: Sorry, it will not be open according to relevant laws and regulations. So friends jokingly said that Baidu has no "chicken". Known as Du Niang. For a long time, due to the incomplete review mechanism of Baidu Tieba’s automatic review system, the “first floor” of posts were often deleted as advertisements or politically sensitive content. of posts. Therefore, in order to prevent posts with incomplete content from being "harmonized" or troublesome, posters usually clear the first floor, or post the same content on the first and second floors, or simply post another sentence on the first floor: "Baidu One Building" to occupy a place. Later, because the mother of two-dimensional things gradually became a custom on the Internet, she was called "Du Niang" by Baidu, which was a kind of ridicule. On the palm of the first floor is Baidu’s logo) instead of “Jingniang First Floor” or “Du Niang First Floor”. I listen to the old lady at home and my mother online; because of various unclear truths, LZ’s posts on the first floor disappeared normally and disappeared for no reason. So in order to save trouble, I feed directly on Baidu on the first floor and start posting from the second floor~~ It is also called Du Niang, Du Yan, Du, Du Xiong; Du Niang is a dialect in some places in the south, which means girl. Du Niang always twitches the year number every year. Recently, I found that the frequency of Baidu Tieba system twitching is slightly higher, close to the level of Japanese menstruation.

Du Niang logo-Baidu anthropomorphic picture

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The name "Du Niang" is officially recognized

Baidu also uses it in some activities accepted the title. For example, the words "I love Du Niang" were on the Tieba popularity list back then. Baidu also began to use the title Du Niang in the Tieba account management center. Baidu Japan's Japanese branch launched an image of a girl named "Aimei" on the Japanese input method software page released by Baidu Japan. "Aimi" is an input method editor pronounced similar to the abbreviation IME of input method editor. For details, please refer to the entry Baidu Japanese Input Method.

Also, Baidu successfully acquired the “Du Niang” trademark~

“Du Niang” related products

Baidu search, Baidu Tieba, Baidu map, Baidu knows

Examples of citations for "Du Niang"

Baidu Do you know that there is something you are searching for? If you have nothing to do, go to Baidu to have a look?

What does it mean to ask Du Niang?

Baidu, you will know

Open Baidu and search

Real person "Du Niang"

Liu Dong was born in December 1988 January 24th. He graduated from the Nanyang College of China University, majoring in broadcasting and hosting, and was born in Beijing. For a long time, netizens have been accustomed to nickname Baidu "Du Niang". However, this "Du Niang" had a real image and appeared in front of company HR Liu Dong at the year-end annual meeting of Baidu's Beijing headquarters.