"An important reason may be the brand. The positioning of Luo Ji's thinking is' knowledge service operator', and the business model is also focused on paying only. Its main audience is in China. The concept of' the first share of knowledge payment' may still win a good valuation in the A-share market, and the listing of A-shares can also bring better brand effect to it. " The investment banker said that in 20 17 years, Luo Ji thought made a profit of over 100 million yuan. As far as financial indicators are concerned, there are no obstacles.
The reporter asked the public relations staff of Beijing Thinking Creation Information Technology Co., Ltd. for verification on the above situation, and did not get a reply as of press time.
Earlier, a document circulated on the Internet said that Luo planned to submit an IPO application for A shares in the second half of 20 18, with the goal of landing on the Growth Enterprise Market before the end of 20 19. Its revenue and profit data are: 20 15, 20 16, 20 17 Q 1. The net profit was 6.5438+08.6 million yuan, 44.62 million yuan and 38.05 million yuan respectively. It is also reported that Pre-IPO financing of 960 million yuan is planned, and the investors include Tencent, Sequoia Capital and Heroes Entertainment, with a valuation of about 7 billion yuan.
However, Luo Zhenyu, the founder of Luo Ji Thinking, later responded that there was "no timetable" for listing and denied the "7 billion valuation". At present, the latest financing news and valuation information approved by the official seal of Romania is: the second round of financing was completed in June of 20 15, with a valuation of13.2 billion RMB. China Cultural Industry Fund led the investment, followed by Qi Ming Venture Capital. At the same time, Liu Chuanzhi and other industry leaders participated in Luo's equity crowdfunding. Exclusive financial advisor of Huaxing Capital.
According to public information, since the launch of "Luo Ji Thinking" on 20 12, the long video talk show has played 205 episodes, and the number of broadcasts on Youku, Himalayan and other platforms has exceeded/kloc-0.000 billion. 20 15 12, Luo Zhenyu, as the producer and speaker of Luo Ji's thinking, launched the paid subscription content platform "Get" and began to try and explore the business model of "knowledge payment", upgrading from a simple bookseller to a "knowledge service operator". From March 20 17, the program of "Luo Ji Thinking" changed from video to audio, from weekly broadcast to daily broadcast, and fully transferred to "Get" App, and all other audio and video platforms were not updated.
The charging mode of VIP listening to books is divided into monthly, 3 months, half a year and annual. The Economic Observer found from the statistics of "getting" the APP that the APP currently contains 2,047 e-books, which are presented in the form of abstract and 20-minute audio programs, among which 100 books are classified as Vision, Psychology, History, Self-management and Management. In addition, the "Subscription Column" has 32 speakers, the subscription price is 199 yuan, and the number of subscribers ranges from 20,000 to 230,000. Take Xue Zhaofeng, a professor of economics in Peking University as an example. His economics column has more than 230,000 subscribers, totaling more than 45 million according to the price of 199 yuan/person. Even Xu Lai, editor-in-chief of the relatively small Shell.com magazine, earns about 4 million pounds and has 23,000 users. Although the specific proportion is unknown, from the above data, "knowledge payment" has become a slogan.