Adidas (Adidas) was founded in 1949 and is a member company of the German sporting goods manufacturer Adidas AG. Named after its founder Adolf Adi Dassler, footwear production began in Herzogenaurach in 1920.

Registered under the name adidas AG on August 18, 1949. Adidas was originally founded by two brothers. After they parted ways, Adolf's brother Rudolf Dassler opened the sports brand Puma. Its classic advertising slogan: "Impossible is nothing".

In June 2017, adidas was selected into the "MIT Technology Review's 2017 Top 50 Smartest Companies in the World" list. In December 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory 》Revealed, adidas ranked 49th

Extended information

Brands

1. Adidas classic clover

The clover has become the logo of Adidas since 1972. At that time, all Adidas products used this logo. The shape of the clover is like the three-dimensional expansion of the earth, much like a world map, which symbolizes the three stripes extending to the whole world. < /p>

But starting in 1996, the clover logo has been exclusively used on the classic series of Original products. The classic series is based on the best products in Adidas history and is re-released after slightly modifying its fabrics and styles. . The entire series is more fashionable, and the products include shoes, clothing, bags and other accessories.

2. Retro series Adicolor

Adidas’ retro product series, the adicolor series was first launched in 1983. At the time of release, each pair of shoes comes with a set of 6 different colors of colored pens to help people achieve unrestrained creation on pure white shoes and create a pair of personalized sneakers.

This is. It caused great shock and repercussions at that time, and became the ancestor of the concept of personalization. Adidas will launch this series of products again. The adicolor 2006 white series not only has many iconic classic styles of adidas Originals, but also comes with various personalized styles. Interpretation tools, from watercolor pens to spray paint cans to various color shoelaces and interchangeable three strips, allow each consumer to give full play to their personal creativity and create products with their own personal style.

3. adidasY. -3

Y-3, this new brand with the world's top designer Yohji Yamamoto as creative director and cooperation with adidas, officially entered China in the spring and summer of 2006. The brand's Y stands for "Yohji Yamamoto". The 3 represents the three-line logo of adidas.

Creative director Yohji Yamamoto has integrated the simple and highly design style of his personal brand into Y-3, perfectly showing us a high-end and fashionable sport. Brand image. Simplicity and calmness are the basic image concepts of Y-3. The fashionable nature of Y-3 has caused a rush of sales around the world since the brand was launched.

It is known as the "Black Magician". Yohji Yamamoto made the traditional sports brand adidas appear on the Fashion page, and sportswear has also entered the mainstream. This season, under the influence of the dance trend, Yohji Yamamoto and Adidas headquarters brand design director Micheal Michalsky jointly launched a set. Unique Y-3 design new style.

Reference: Baidu Encyclopedia-adidas