People can identify which company an item belongs to through a trademark. Therefore, a good trademark can also make a company leave a deep impression on people, so every company wants to register a good trademark that is easy to remember and has connotations. However, some strange-looking trademarks continue to appear on the market. Many companies have also registered some newly popular Internet terms as their own trademarks. Some time ago, a company registered the newly popular "Good Morning Workers" as its own trademark. Mengniu and Coca-Cola also established "Keniu" company. Next, Yili will apply to register the trademark "Haipi Niuye" again. So, when Yili applies for the Hipi Niuye trademark, is it going against Mengniu?

1. Why does Yili need to register? Hipi Niuye? This trademark?

Winter is coming soon, and the New Year is getting closer. Perhaps Yili suddenly thought of "Hi Pi Niu Night". This word may become a popular Internet term. On a whim, I decided to use this word. Register the word as a trademark. Of course, this is just a conjecture. As for why Yili registered "Hipiniuye" as its own trademark, only Yili itself knows.

2. Yili’s application for HiPiniuye? Is this trademark intended to compete with Mengniu?

After seeing such a piece of news, many people will definitely think that there is a word "niu" in it. If Yili registers it, then Mengniu can no longer use this word to register a trademark. Because many companies have registered words related to their names as trademarks. For example, Haidilao has registered words such as Haidilao as trademarks. So is this to get ahead of Mengniu, because Mengniu and Coca-Cola have already established Keniu Company. Is Yili going against Mengniu by doing this? Because it is normal for companies to have competition, it is possible for Yili to have this idea.

Regarding Yili’s application for the Hipi Niuye trademark, is this a confrontation with Mengniu? If you have any opinions, please leave a message in the comment area.