Historical background The German Audi company's history of manufacturing cars and motorcycles can be traced back to the 19th century. Four automobile companies were originally located in Saxony - Audi and Horch in Zwickau, Wanderer in Chemnitz-siegmar (wanderer) and the dkw automobile company in zschopau made outstanding contributions to the progress of the German automobile industry at that time. These four automobile companies merged into Auto Union AG (hereinafter referred to as Auto Union) in 1932. In terms of automobile production, Auto Union was the second largest automobile manufacturing company in Germany at the time. The product logo was four connected rings, representing the four automobile companies participating in the merger. The four-ring symbol appeared for the first time in the world.

Development

After World War II, Auto Union's automobile manufacturing plant in Saxony was confiscated and demolished by the former Soviet occupation forces. After that, many of the company's senior staff went to Bavaria and established Auto Union GmbH in Ingolstadt in 1949. It inherited the tradition of the old Auto Union and still operates under the name of Four A chain as a symbol.

Auto Union AG and nsu gmbh merged in 1969 to form Audi nsu auto union ag; in 1985, the company was renamed Audi Joint Stock Company (Audi AG), its headquarters moved to Ingolstadt, and the four-ring logo is still in use today.

It can be seen that the history of Audi was divided into two parts by World War II. The first part is about Auto Union before World War II, and the second part is about the development of Audi after World War II.

New version of trademark

Overseas media reported that Audi Motors has quietly "remodeled" its century-old trademark, which not only celebrates the company's centenary It also received a birthday gift and also revealed that Audi will embark on a journey into the future with a new image. The new logo is more contemporary than the original logo.

Audi's current four-link trademark was originally the logo of the Automobile Alliance in 1932. It symbolizes the alliance of the four automobile companies Audi, Horch, DKW and Wanderer. In 1965, with the rebirth of the Audi brand, the four-ring logo continued to be used. In this modification, Audi will naturally not change the basic pattern of the four rings, but the four rings have sharp edges and a metallic luster is added to the surface. At the same time, Audi's standard font has also changed. A simple font has replaced the original bold letters, and its position has also been changed from directly below the four-ring trademark to the lower left.

The "new" Audi trademark will gradually appear on Audi's website, documents, buildings, exhibition stands and other places.