According to the Provisions on the Recognition and Protection of Well-known Trademarks promulgated by the State Administration for Industry and Commerce on April 17, 2003, its meaning can be summarized as: a trademark widely known to the relevant public in China.
Well-known trademark is a trademark type officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China according to the application of enterprises. It is widely known to the public and enjoys a high reputation in China.
The protection of well-known trademarks is not limited to the same or similar goods or services. When applying for registration or using different or similar goods, registration shall not be granted and use shall be prohibited. Therefore, well-known trademarks are endowed with extensive exclusive rights.
It is pointed out in the Provisions on the Recognition and Protection of Well-known Trademarks that well-known trademarks are widely known by the relevant public and enjoy a high reputation in China. Relevant public includes consumers related to the use of certain goods or services marked by trademarks, other operators and sellers who produce goods or provide services marked by trademarks, and relevant personnel involved in distribution channels.
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In addition, according to the fifth paragraph of Article 14 of the Trademark Law promulgated by the state, the words "producers and operators shall not use well-known trademarks in commodities, commodity packages or containers, or in commercial activities such as advertisements and exhibitions" are added.
Well-known trademark is a legal concept, not a commercial concept, nor a commercial honorary title. The new trademark law clarifies the attributes of well-known trademarks and the management of the use of the words "well-known trademarks", which effectively curbs the abnormal and alienated business demand and will surely promote the legal demand of well-known trademarks to return to the right track.
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Baidu Encyclopedia-People's Republic of China (PRC) Trademark Law