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Is trademark registration a name or a logo?

Trademark registration can include registered trademark names and trademark graphics (logo). A trademark is a mark used to distinguish the source of goods or services. It can be text, graphics, a combination of graphics and text, sound, color, three-dimensional logo, etc.

In a trademark registration application, you can choose to register a trademark name, trademark graphics, or a combination thereof, depending on your trademark design and branding strategy. The following is an explanation of different types of trademarks:

1. Trademark name: Trademark name refers to the use of words as trademarks, such as brand names, slogans, product names, etc. You can choose to register a trademark name when the trademark name can be associated with your product or service, is unique, and distinguishes your goods or services from other competitors.

2. Trademark graphics (logo): Trademark graphics refer to the combination of graphics, patterns, logos or graphics with text as a trademark. Trademark graphics are typically uniquely designed and recognizable logos that effectively communicate your brand image and value proposition. Registration of a trademark graphic can protect the uniqueness of your trademark graphic and prevent others from using similar trademarks in similar fields.

Generally, a trademark registration can include a trademark name, a trademark graphic, or a combination thereof. To register a trademark, you need to submit a trademark application in accordance with the requirements of the trademark registration authority and clearly indicate the name, figure or combination of the trademark in the application.

Please note that the feasibility and success of trademark registration are related to factors such as the uniqueness of the trademark and conflicts with existing trademarks. Before trademark registration, it is recommended to conduct a trademark search and evaluation to ensure that your trademark meets the registration requirements and can be effectively protected.

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