I want to run a marketing campaign in a large shopping mall. Who can tell me how to write a planning book?

Game planning,,, you should plan it. Who can tell me about MTV? How to write a planning letter?

1. Name of the planning letter

Write the name of the planning as specifically as possible, such as "×Year×Month××University××Activity Planning Book", place In the center of the page, you can of course write the main title and then write this as a subtitle below.

2. Activity background:

This part of the content should be focused on the following projects according to the characteristics of the plan; the specific projects include: basic situation introduction, main implementation objects, recent projects Situation, organizational department, reasons for carrying out activities, social impact, and related purpose motivations. Secondly, the environmental characteristics of the problem should be explained, mainly considering the inherent strengths, weaknesses, opportunities, threats and other factors of the environment, and making a comprehensive analysis (SWOT analysis) of it, focusing on the various factors of the environmental analysis, and analyzing the past Describe the current situation in detail and make plans based on predictions of the situation. If the environment is unclear, it should be supplemented by analysis through investigation and research.

3. Purpose, meaning and goals of the activity:

The purpose and significance of the activity should be clearly expressed in concise and clear language; when stating the key points of the activity, the core components of the activity should be stated Or the uniqueness of the plan and the resulting significance (economic benefits, social benefits, media effects, etc.) should be clearly written. The activity goals must be specific and must meet the importance, feasibility, and timeliness

4. Resource needs:

List the required human resources and material resources, including the places where they will be used , such as classrooms or using activity centers are listed in detail. It can be divided into two parts: existing resources and required resources.

5. Activity development:

As the main text of the plan, the expression should be concise and clear to make it easy for people to understand, but the expression should be detailed and write down every point that can be imagined. Nothing is missing. In this part, it is not limited to textual expressions, but can also include statistical charts, etc.; the planned work projects should be arranged in chronological order, and drawing an implementation timetable will help with program verification. The organizational configuration of personnel, moving objects, corresponding responsibilities, time and place should also be explained in this section, and the contingency procedures implemented should also be considered in this section.

Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship methods, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background , lighting, sound, camera, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-event clean-up personnel, group photos, catering, follow-up contact, etc. Please adjust it according to the actual situation.

6. Budget:

After detailed and careful calculation based on the actual situation, the various expenses of the activities are listed in a clear and concise form.

7. Issues and details that should be paid attention to during the activities:

Changes in the internal and external environment will inevitably bring some uncertainty to the implementation of the plan

Therefore, whether there are contingency measures when the environment changes, what is the probability of loss, how much loss is caused, emergency measures, etc. should also be explained in the planning.

8. Activity person in charge and main participants:

Indicate the organizer, names of participants, guests, and units (if it is a group planning, the name of the group and person in charge should be indicated) . Who can tell me how to write a speech plan?

Sample essay for a speech contest plan

Planning plan for holding a "Looking back at the freshman year, looking forward to the sophomore year" speech contest

Looking back on our freshman year, we feel that everything went by so fast. Time flies, but we gain a lot.

Looking forward to the sophomore year, everything is a new beginning. Regardless of failure or success in the past, we start again and start all over again. Give our all for our tomorrow and make everything better. To this end, the Learning Department of the Student Union of the Department of Construction Engineering will hold a speech contest with the theme of "Looking back at the freshman year and looking forward to the sophomore year".

The specific work of holding the "Looking Back at Freshman Year, Looking forward to Sophomore Year" speech contest can be divided into three parts: preparation before the game, work arrangement during the game, and finishing work after the game. The following are specific instructions on the three aspects:

1. Preparation before the competition:

1. Clarify the purpose of holding the competition:

1) Improve everyone’s speech Ability to enhance everyone's verbal expression ability, adaptability and stress resistance.

2) Give everyone a stage and opportunity to show themselves and improve themselves.

3) Enhance communication among classmates, spread happiness and experience life.

4) Cultivate team spirit among students.

5) Enhance students’ self-confidence, carry forward the fine traditions of the competition, and select outstanding speech talents.

2. Pre-match publicity activities:

1) Produce and print 4 A1 color page posters and post them in the lobby on the first floor of the teaching building and on the bulletin board of our school on May 8 (If there is corporate sponsorship, we will specially plan promotional posters for the company).

2) The preliminary round will be held on May 11th, and will be accompanied by posters or broadcasts at the same time.

3. Requirements for contestants:

1) All first-year students in the Department of Construction Engineering, regardless of gender or age.

2) The content of the speech is required to be positive, healthy and uplifting.

3) The speaker behaves generously, behaves naturally, has eye contact with the audience, and has appropriate body language.

4) If there is background music, please bring your own CD.

5) Bring your own costumes and props if necessary.

4. Number of participants:

The selection competition is free to register on a class-by-class basis, with no limit on the number of participants.

5. Time and related venue arrangements:

1) Registration ends at 12:00 noon on May 7 (the study committee members of each class will submit the list of contestants to the study department) .

2) The list of contestants will be announced on May 9, and the contestants will be organized to draw lots to determine the order of speeches, and the score sheet will be printed in advance.

3) The preliminary round will be held at 17:30 on May 11th and 13th to determine the top 8. If there are too many people, a preliminary round will be added at 17:30 on May 12th.

4) The finals will be held at 17:30 on May 15th, and the award ceremony will be held.

5) Competition venue: 6th floor, Tiangong Building.

6. Staff arrangement:

1) Moderator: There will be one male and one female host each. Their responsibilities are to create the atmosphere on the scene, grasp the time for the contestants to participate, and announce the scores of the contestants.

2) Guests and judges: Invite 5 judges to participate in the selection of the competition. It is best that one or two of them are proficient in language and literature. At the same time, the guests will also issue certificates and comment on the winning students.

7. Scoring criteria: (out of 100 points)

1) Image and demeanor: 20 points. It is required to dress neatly, be dignified and generous, behave naturally and appropriately, and reflect a vigorous spirit. Before and after the performance, you must greet and thank the audience and judges.

l Dress neatly, elegantly and appropriately. (8 points)

l The posture is natural and the movements are moderate. (8 points)

l Manage your time well. (4 points)

2) Speech content: 40 points. The content is required to be closely related to the theme, the theme is clear and profound, the style is positive and uplifting, the language is natural and fluent, and it is full of true feelings.

l The theme is clear and ideological. (20 points)

l Connect with reality and be close to life.

(10 points)

l Quick thinking and strong logic. (10 points)

3) Language expression: 30 points. It is required to speak unscriptedly, with a loud voice, clear articulation, standard Mandarin, appropriate speaking speed, fluent expression, and high-spiritedness. Pay attention to presentation skills and appropriate movements.

l The language is beautiful, accurate and concise. (10 points)

l Rhyming, sonorous and powerful. (8 points)

l Express fluently and speak clearly. (7 points)

l Mandarin standard. (5 points)

4) Overall impression: 10 points. The judges will evaluate the comprehensive speech quality based on the speaker's on-the-spot performance.

5) Scoring rules: The judges clearly give each part a score (the score is an integer). The staff will add the final score, remove the highest score and the lowest score, and take the average to determine the contestant's score. The rankings won first, second and third prizes respectively. The Best Typhoon Award and the Most Popular Award are selected by the judges (if the number of votes is the same, the one with the higher score will win).

8. Award setting:

1) Individual award:

l One first prize winner.

l Two second prizes.

l Three third prize winners.

l Several excellence awards.

l One winner for the Best Typhoon Award (this award does not conflict with the above awards).

l One winner for the most popular award (this award does not conflict with the above awards).

2) Collective Award: Two outstanding organizations will be awarded.

3) Prizes: certificates and certificates, as well as gifts.

2. Work arrangements during the competition:

1) Staff arrangements:

l The order of the competition site: Shen Yang and Yuan Hongfei, the directors of the Learning Department, are responsible.

l Tea for guests and judges: Guo Genghui and Liu Hao, directors of the Learning Department, are responsible for this.

l Distribution and arrangement of materials: Zhu Weigang and Yu Binbin, the officers of the Learning Department, are responsible.

l Score checking and recording: Ju Qian, Qiu Xinxin, and Chen Jujichun, the directors of the Study Department, are responsible.

2) Competition process:

l Preliminary round:

1. The host makes an opening statement and announces the start of the competition.

2. The contestants will give speeches in order according to the order of drawing lots.

3. The judges will ask questions and comments, and give scores.

4. The host announces the results of the competition and announces the promotion list.

l Final:

1. The host makes an opening statement and announces the start of the game.

2. The contestants will give speeches in order according to the order of drawing lots.

3. The judges will ask questions and comments on the contestants’ speeches and PPT presentations, and give scores.

4. Select topics on the spot for impromptu speeches.

5. The judges will comment on the contestants’ speeches and give scores.

6. The host announces the competition results and rankings.

7. Conduct the award ceremony.

3. Finishing work after the competition:

1) After the competition, the results of the selection will be recorded and reported.

2) Return the items used during the competition.

3) Clean up the playing field after the game.

4. Other matters:

1) Budget:

l 20 certificates.

l 3 certificates of merit.

l 10 prizes.

l 10 souvenirs for judges.

l 20 sheets of white paper.

l Two boxes of signature pens (24 pieces).

l 4 microphones.

l 4 promotional posters.

l Print 50 score sheets.

l 4 boxes of mineral water.

l Cost of setting up the venue.

2) Notes:

1. Participants must arrive in advance and sit in the designated area.

2. Audiences should arrive in advance, sit in the designated area, and pay attention to on-site discipline.

3. Scoring must be carried out strictly in accordance with the scoring standards.

4. The preliminary round only includes speeches, and no PPT is required. In the finals, PPT will be required to assist with speeches, and contestants are expected to be fully prepared before the competition.

5. In order to measure the speaker's speech and adaptability level, there is an impromptu speech section in the competition. For this, contestants are expected to be fully prepared before the competition.

6. The learning department officer will do a good job in summarizing the game after the game. How to write a marketing plan?

First of all, make it clear what the purpose of this plan is! Such as fighting opponents, new product research and development, brand promotion, etc.! Clarify the purpose and then determine the corresponding plan!

1. Plan formulation - first formulate a preliminary plan! Each of the following items must also be planned separately! Then go to the back to make an overall report to form a detailed and comprehensive project planning plan report!

2. Market research - mastering the market, understanding the market and analyzing the market are the prerequisites for the success of a project.

3. SWOT analysis - this is the so-called advantages, disadvantages, opportunities and opportunities of an enterprise. A general summary of facing threats! To facilitate later product development and advertising creative planning!

This is just a preliminary planning plan. Conduct scientific analysis of the research data and the results of the SWOT analysis to formulate relevant activity implementation plans!

The mid-term is full implementation. During the implementation process, the plan must be changed accordingly as the market, environment or other factors change!

The later stage is of course to maintain and maintain the benefits created by the project!

There are many aspects to this. It is recommended that you go to Baidu Library to search for relevant theoretical knowledge of marketing planning, which will be more helpful to you!

I hope this helps you! Thanks! Who can tell me how to write a better plan for clothing investment?

Hello friends, I never wrote about practical writing in high school. Since I came to university, there are more activities in the college. I didn’t realize how important this practical article was. Ever since I joined the school’s external relations department, the department had to hold activities, and when I was asked to submit a plan when cooperating with Panteng.com, I realized how important a good plan is. I also Now that I have mastered some methods and techniques for writing plans, let me tell you about them. First, when you write a plan, you must write down the purpose, time, place, and people participating in the event. Secondly, write down the content and process of the event. Finally, Write down a capital budget (this is an important part of planning). Such a complete plan will be OK. You can also look for a sample essay and wish you good luck.

Who can tell me how to write a planning document for the porcelain doll promotion event. . Urgent. . Thank you

It is divided into the following major parts:

1. Activity purpose

2. Activity product

3. Activity theme, Time

4. Audience objects

5. Activity format

6. Activity process

7. Material preparation

8. Time arrangement

9. Personnel allocation

10. Things to note

11. Cost budget

Because of you" "I don't know what the porcelain doll is specifically, so I can only give you a rough idea of ??the plan. Different products correspond to different promotional activities, and you can choose the appropriate one according to your product.

How to write a marketing plan?

You may not work long hours, so this situation may occur. In fact, there is no need to panic. Calmly analyze the marketing knowledge you have learned.

The general framework is as follows , first do a 4P analysis, from the products operated by the website, the price compared with the same industry, the channel construction of the website and the existing promotion methods of the website. You will have a general understanding, and then conduct a SWOT analysis to analyze the strengths and weaknesses of the website, the opportunities and threats during the current financial crisis and the specific website industry, and then make a planning proposal.

For the website , website profit methods, click volume, audience group, business model and other issues you must understand before making a planning project.

Of course, the content and ideas of planning are different and vary from person to person. The key to marketing lies in the ideas and insights of the marketing planner. You have to apply the book knowledge you have learned. There will be ideas

I hope it can be helpful to you. Can anyone tell me how to write a real estate plan?

I think the key to writing a plan is not how to write the plan, but a kind of thought. It is a process of in-depth understanding of industry needs and using visual, audio, and other means to deliver marketing information.

I suggest that you don’t imitate a certain plan in a hurry for quick success, but start by understanding the needs of the industry. How to write an event planning book! Activity overview (activity theme/name? Event organizer? Activity time? Activity location? Activity format? Main content of the activity, event attendees) Home page overview

Detailed breakdown

Purpose of the activity

Activity points

Activity theme/name/time/place:

Activity organizer:

Activity process arrangement: (activity details Process) can be divided into two parts: preliminary publicity activities and on-site activities

Personnel arrangement

Cost budget table