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Related to more oranges

For most consumers, when they think of "more fresh oranges", they think of "Tongyi", just like when they think of instant noodles, they think of "Master Kong". "Uni-President Oranges" was first introduced into the domestic juice market by Uni-President Company, which also relied on overwhelming advertising to make "Uni-President Oranges" almost a household name across the country.

But in fact, Uni-President Company does not own the "fresh orange" trademark. In this regard, Wu Yiting, general manager of Uni-President South China and general manager of Guangzhou Uni-President Company, also admitted that when "Uni-President" launched plastic bottled orange juice two years ago, it followed the company's juice trademark "fresh oranges" which has been produced in Taiwan for more than ten years. , but according to the relevant laws of the mainland, since the word "orange juice" is a common name, no trademark was applied for. In other words, "fresh oranges" are just a category of juice products in mainland China. As a last resort, Uni-President had no choice but to apply for a patent for the "more fresh oranges" design, that is, bottle stickers, and in January 2009, it obtained design patent protection from the National Patent Office.