Found through query? Involution? The related trademarks of have been registered by many companies. International classification covers all walks of life, including 35 categories-advertising, 29 categories-food, 33 categories-wine, 32 categories-beer and beverage, 43 categories-catering and accommodation, 05 categories-medicine, 30 categories-convenience food and so on. ? The applicants are: Shenzhen Longxi E-Commerce Co., Ltd., Shanghai Chihaohao Catering Management Co., Ltd., Rising Knowledge (Beijing) Technology Co., Ltd., etc.
Maybe everyone has a vague concept of trademarks, but trademarks are exposed every day. Trademark is interpreted as the image representative of brand. Consumers' purchasing decisions are greatly influenced by trademarks or brand reputations. Therefore, for operators, the cognition and understanding of trademarks will be of great help to the growth of enterprises. Then everyone knows that trademarks are very important, but how important are trademarks?
Because many companies didn't pay attention to trademark protection in the early days, they either went bankrupt and avoided disasters. What's more, their trademarks were registered and they were forced to change their trademarks because they could not pay high trademark transfer fees, which was a fatal blow to some emerging companies. For example, on July 2, 20 12, the Guangdong Higher People's Court announced that Apple and Shenzhen Proview had reached a settlement on the iPad trademark case, and Apple paid Shenzhen Proview 60 million US dollars. Apple suffered a dumb loss because it didn't pay attention to trademark protection in the market. ? Lost 60 million dollars.
Seeing this, everyone should also know the importance of trademarks. In recent years, more and more companies have caused millions, tens of millions or even billions of compensation for trademarks. Because trademarks not only play the role of identifying goods, but also condense the credibility and reputation of entrepreneurs and companies. This is a question of brand value, so a trademark is a huge intangible asset. Therefore, every entrepreneur should protect his trademark correctly.
After registering a trademark, you can protect your enterprise from the risk of infringement. Otherwise, if you make great efforts to expand the influence of the company, you will help others get married or shoot yourself in the foot. Therefore, protecting trademarks is the first step that every entrepreneur should take. If you don't protect your trademark, the company will have great hidden dangers in the future. This is the importance of trademarks.