Recently, the State Administration for Industry and Commerce issued the "Several Opinions of the State Administration for Industry and Commerce on Supporting the Planning and Construction of Xiongan New Area, Hebei Province". According to the needs of the planning and construction of Xiongan New Area, based on the industrial and commercial administrative functions, in the spirit of reform and innovation , the principle of first-come-first-served basis, the State Administration for Industry and Commerce put forward a series of supporting opinions.

The "Opinions" stated that the word "Xiong'an" will be given special protection in the approval of enterprise names in accordance with the law; the industry and commerce and market supervision departments of Xiongan New District can use "Xiong'an, Hebei" as an administrative division, with reference to the enterprise name According to relevant regulations on name administrative division registration and management, enterprises domiciled in Xiongan New Area can be named "Hebei Xiongan". At the same time, support Xiongan New District in strengthening the protection of trademarks and intellectual property rights, protect the words "China Xiongan" and "Xiongan" in trademark registration in accordance with the law, increase the protection of well-known trademarks, geographical indication trademarks and other well-known brands, and crack down on Acts that infringe on intellectual property rights and the legitimate rights and interests of enterprises shall effectively protect the exclusive rights of trademarks.

The State Administration for Industry and Commerce stated that it supports Xiongan New Area in optimizing the scope of business registration. For emerging industries or specific business projects that are not standardized in the "National Economic Industry Classification", you can refer to policy documents, industry habits, and professional Documents, etc. apply. Support Xiongan New Area’s pilot reform of “separating licenses from business licenses.”