1. The first generation LOGO design concept: Haier of China and Liebherr of Germany. The cooperation between China and Germany is as full of vigor and has an infinitely bright future as these two children.

2. The second generation LOGO design concept: the company name is confirmed to be changed to "Qingdao Qindao Haier Group Company", the product trademark is also changed to "Qindao Haier", and the brand name "Rising on the Sea" is launched. "The Rising Sun" is the new logo of the design concept.

3. The design concept of the third generation LOGO: Haier decided to remove the Chinese logo identified in the second generation, directly simplify the company name to "Haier Group", and use the English Haier as the main identifying word logo to integrate The trademark logo and corporate abbreviation are integrated into one, and the English "Haier" is designed as the logo.

4. The fourth generation LOGO design concept: Haier’s new logo consists of Chinese and English (Chinese Pinyin). The new logo of Haier in Chinese characters is a traditional Chinese calligraphy font. Its design core is: dynamics and balance, and its style is: stability amid change.

5. The fifth generation logo design concept: the main color of Haier logo returns from red to blue. To reflect the visual experience of technological innovation and intelligent insight. At the same time, the dots on the "I" are changed from square dots to round dots, and the overall font is optimized. The dots symbolize the earth and reflect Haier’s global brand ideals in the Internet era.