Balabala and Mini Balabala are both brands under Zhejiang Semir Group. Balabala is the leading children's clothing brand of Semir. Balabala is subdivided into two sub-brands: Mini Balabala and Mengduoduo. Mini Balabala is a subsidiary of Semir Clothing. Baby clothing brand.

The sub-brands are oriented to different industry segments, realizing Balabala’s development strategy of operating in a multi-brand model in the children’s clothing industry. The positioning of Mini Balabala is different from the main brand Balabala, and its main focus is still on outdoor wear.

Balabala is a children's clothing brand founded by China Semir Group in 2002. Its products fully cover clothing, shoes, home furnishings, travel and other categories for children aged 0-14. It is a fashionable lifestyle brand for domestic children. brand.

In March 2007, Balabala won the title of China's top ten children's clothing brands. In 2011, it was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce; in 2014, China Children's Clothing Industry Media Influence Award "Best Marketing of China's Children's Clothing" Brand Award; won the 9th "Color China" Annual Award in 2018.

In December 2019, Balabala was awarded the "2019 Children's Clothing New Consumer Brands Top 10" released by iMedia Ranking. List.