Due to the loss to the competition of e-commerce, the debt of Sears Holdings is gradually huge. On 20 18, 10, the company filed for bankruptcy protection in the US court. According to the bankruptcy filing documents, the assets value of Sears Holdings is about 6.9 billion US dollars, and the liabilities are11300 million US dollars.
Since filing for bankruptcy, Sears has closed thousands of stores, and Sears' brand identity has become a very obvious sign of the collapse of suburban shopping centers in the United States.
20 19 in may, this retailer with a history of 125 came back to life and returned to the retail market.
In order to have a positive and good brand image, Sears redesigned its own logo. The new LOGO retains the original sans serif lowercase fonts and adds brand-new graphic symbols.
However, people have different opinions on this new LOGO, and netizens and the media began to complain that Sears' new LOGO is too similar to Airbnb's LOGO on social platforms.
Airbnb is an online house rental service platform. On July 20 16 14, Airbnb released a brand-new brand image. First, the letter A stands for Airbnb. Second, it is like a person opening his hands to represent a person; Third, it is like a symbol marking geographical location, representing this place; Fourth, this is an inverted love, representing love.
Related reading: Airbnb, a global community in short rent, launched a new LOGO.
Ironically, when Airbnb launched the new LOGO, it also caused controversy. Netizens complain that it looks too much like testicles, and will compare it with some existing similar signs, such as:
Reddit user FR_STARMER posted that he saw the predecessor of Airbnb in a trademark book 25 years ago. In this 1988 version of the trademark and symbol world: letter design (trademark &; I saw the Logo of Airbnb in the book Symbol of the World: The Alphabet in Design written by Ueda Qiu Li.
Related reading: The Logo design concepts of Airbnb, Beats and Medium all come from this book?