I can roughly divide Chinese electric vehicle brands into three echelons:
The first echelon is represented by Tailing, Yadi, and Emma. . The main characteristics of these brand models are that they have a wide range of categories, many models, relatively complete production qualifications, strong company strength, strong R&D capabilities, and first-class quality. They are the targets of other brands competing to imitate and catch up. According to authoritative industry data, Tailing electric vehicle sales have ranked among the top three in 2017, far behind the second-tier brands. The momentum of vigorous development is unstoppable. Sales in the entire peak season of 2018 have been far ahead, which can be said to be A good fight was fought.
The second echelon is represented by brands such as Luyuan, Xinri, Xiaodao, and Mavericks Electric Vehicles. There are many old brand electric vehicle companies among them. However, after consumption changes and the baptism of the ever-changing market, they have been reduced to the second echelon. Most of them have rigid ideas, aging products, solid management, lack of innovation, and are in the process of competing for the market, increasing sales, and An important stage in building reputation. Therefore, these brands usually have certain innovation capabilities, price advantages, and after-sales service advantages. In the process of reaching the front line, they need to make more efforts in service and model innovation.
The third echelon is a group of miscellaneous brands, usually still in the stage of small workshops. Their living scale is relatively small and their brand qualifications are incomplete. Especially when faced with the introduction of new national standards, it will seem overwhelming. Of course, due to reasons such as material selection, craftsmanship, and materials used, the prices of state-of-the-art vehicles from these companies will be cheaper.
Price wars are usually used to occupy the market, but they also have the most problems. Product quality and after-sales service cannot keep up, and their reputation is poor. If these brands do not improve, they will be gradually eliminated.
With the withdrawal of the new national standard, the requirements for business qualifications and products will become higher and higher. It will become increasingly difficult for some companies that have no qualifications and do not pay attention to product quality and innovation to survive, and their brands will become increasingly difficult to survive. The more concentrated, this will be a good thing for big brands. The country also encourages leading companies to become bigger and stronger, represent the strength of China's manufacturing, and create influential international brands.
One of the first echelon of Tailing electric vehicles must be mentioned. Tailing electric vehicles were born in Shenzhen, the forefront of reform and opening up. They uphold the genes of innovation and pragmatism, and rely on the product quality and product quality accumulated over the years. With a reputation for service, the brand has developed rapidly in recent years and quickly jumped into the first echelon of Chinese electric vehicle brands. It has four core R&D and manufacturing bases in Wuxi, Tianjin, Dongguan and Shenzhen, with a planned annual production capacity of more than 4 million units. 2018 is not over yet. However, its sales volume has jumped to the forefront of the industry, and it is highly favored by industry insiders. It has also become a dazzling Guangdong-made business card and a well-known brand that is well-known to every household.
In 2018, Tailing Electric Vehicles put forward the slogan of electric vehicles that can run farther. By mastering the national patented power-saving core technology, Tailing became the longest-running electric vehicle in the industry and led the industry. It is a company that has a good sense of social responsibility and is worthy of respect.