1. What is the "Challenge Cup" Business Plan Competition?
(1) The business plan, also known as the "Business Plan", is a project for entrepreneurs who have nothing to do New products or services with market prospects lobby venture capitalists to obtain a business feasibility report from venture capital
.
(2) The business plan competition borrows the actual operation model of venture capital, requiring contestants to form a competition team with complementary advantages and propose a technical product or service with market prospects. Centering on this product or service, Complete a complete, specific and in-depth business plan for the purpose of obtaining venture capital. A complete entrepreneurial plan should include business overview, business outlook, risk factors, return on investment, exit strategy, organizational management, financial forecast, etc.
In my country, the Entrepreneurship Plan Competition was first held at Tsinghua University in 1998. In 1999, the first "Challenge Cup" Chinese College Student Entrepreneurship Plan Competition, sponsored by the Central Committee of the Communist Youth League, the China Association for Science and Technology, and the All-China Federation of Students, and hosted by Tsinghua University, was successfully held. In 2000, the second "Challenge Cup" Chinese College Student Entrepreneurship Plan Competition was successfully held at Shanghai Jiao Tong University, pushing the wave of college student entrepreneurship to a new peak. The third and fourth "Challenge Cup" Chinese College Student Entrepreneurship Plan Competition were successfully held in Zhejiang University and Xiamen University in 2002 and 2004 respectively. The fifth session will be hosted by Shandong University, and the finals will be held at Shandong University in 2006.
2. Background information of the Entrepreneurship Plan Competition
“Innovation is the soul of a nation’s progress.” Only a nation that understands innovation can remain invincible in fierce competition. The Entrepreneurship Plan Competition can cultivate contestants' entrepreneurial knowledge and skill system, cultivate teamwork spirit, enable contestants to experience the hardships and happiness in the entrepreneurial process, expand their knowledge, improve the overall quality of college students, and cultivate innovative and entrepreneurial people. Innovative talents
As early as 1983, Texas State University at Austin successfully held the world's first business plan competition. At present, more than 20 universities around the world have organized this competition and formed a global business plan competition network. Its members are mainly from the United States, and three famous universities in Europe have recently joined it.
(1) Business plan competitions on American university campuses
In the United States, more than ten universities hold business plan competitions every year, including the famous MIT, Stanford University, etc. Companies such as Yahoo and Excite were born in the entrepreneurial atmosphere on the Stanford campus. The US$50,000 Business Plan Competition has been held at MIT for nine times and has had a huge impact. In 1997, more than 150 groups of players participated in the competition. From the 1990s to the present, 5-6 new companies have been born every year, and a considerable number of "projects" have been bought by nearby high-tech companies at high prices. Among the companies incubated by these "entrepreneurship plans", some have achieved annual turnover of US$200 million in just a few years.
(2) Our Country in Action
In China, the Entrepreneurship Plan Competition was first held at Tsinghua University in 1998. In 2000, the second "Challenge Cup" Chinese College Student Entrepreneurship The plan competition was successfully held at Shanghai Jiao Tong University, pushing college students' entrepreneurship to a climax. "Proposal No. 1" of the First Session of the Ninth National People's Congress proposed to vigorously develop China's high-tech venture capital system and take practical measures to promote the development of China's high-tech industry. The proposal was passed with a high number of votes. This policy is currently being actively implemented.
(3) A wave of entrepreneurship has set off across the country
Across the country, "entrepreneurship" has become a very frequently used word, and a group of students in various universities have transformed their scientific research results into products, and is actively preparing to seek venture capital for high-tech entrepreneurial practice. For example, the intelligent large-scale full-text retrieval system developed by a doctoral candidate in the School of Information at Tsinghua University has reached international standards and has achieved good market performance. Everything is ready, all we need is the east wind. The spark of our activity will quickly form a prairie fire of high-tech entrepreneurship.
3. What can participants gain by participating in the "Challenge Cup" Entrepreneurship Design Competition?
(1) Entrepreneurship knowledge and skill system
In the process of creating the entrepreneurial plan, the contestants will comprehensively accept the systematic training, learning and communication provided by the competition. The knowledge and skill system that entrepreneurs should possess.
(2) Entrepreneurial partners
Through the competition, contestants can get to know future entrepreneurial partners. Members of participating groups will be most likely to form entrepreneurial partnerships and create successful businesses in the future.
(3) Entrepreneurial business network
Contestants can get to know venture capitalists through the competition. Domestic and foreign venture capitalists have expressed strong interest in this competition and will conduct investment feasibility analysis on works with actual operational value. Participants can fully demonstrate the huge market prospects of their products and services to venture capitalists and win funds for further entrepreneurship. Participants will also get to know people in the business and legal circles and build a good business relationship network for future entrepreneurship.
(4) Good media relations for entrepreneurship
CCTV "Studio 12", People's Daily Overseas Edition, China Daily, Guangming Daily, China Youth Daily, Beijing TV, Beijing Youth Daily, China Education News and other news organizations have expressed their intention to make in-depth reports on this competition. Participating teams that have put into actual operation projects will receive the attention of the news media and have a good opportunity to recommend themselves and their products to the society.
Team Spirit
Contestants will have the opportunity to join a group full of wisdom and energy, join hands with group partners, and accept challenges. Participants will experience the power of mutual encouragement in progress, the spark of inspiration in communication, and the joy of sharing success. In this process, participants will feel the power of team spirit. This will be a completely new experience.
(5) Improvement of comprehensive quality
By participating in the competition, contestants can gain an overall grasp of products and services from conception to reality. In the process of completing the business plan, develop communication skills, persuasion skills, and organizational skills. In the process of accepting challenges, enhance the courage, confidence and ability to start a business.
Participating in the Entrepreneurship Plan Competition will be a life-long experience for each contestant. Participate in it and savor the feeling of having fun.
IV. Specific requirements and precautions for the business plan competition
Step 1: Preparation of the business plan
(1) Basic part
< p>1 Describe entrepreneurial opportunities: A. Aim at clear market demand; B. Aim at specific target groups2. Strategy + target market = entrepreneurial model
3. How to make profits
4 How to deliver products to customers?
5 Management team, comprehensive and balanced, experience and deficiencies.
(2) Possible parts: product naming
Factors that should be considered when naming: intuitive, innovative terms, hinting at the entrepreneurial model, persuasive, and attracting customers' attention.
(3) Notes:
1 Customer-centered
2 Use diagrams to illustrate concepts, clear and concise written materials, and straightforward.
3 A complete business plan requires a cover page and a final executive summary. A next course of action and a brief estimate of key risks.
4 The complete entrepreneurial plan includes: market and strategy, operations, financial analysis, and other information and displays useful to the plan.
Step 2: Organize the business plan
Write a complete business plan. A good business plan, including appendices, is generally 10 to 20 pages long. The following issues should be noted:
1. Clarify the customer base
Focus on a clear market and talk to potential customers.
2 Explain who will buy the product
The entrepreneurial model is how to obtain profits; the sales method is how to deliver the product to customers.
3 Demonstrated potential
Use an analogy to explain whether this is a product or a business? Is the potential of this venture large or small?
4 Analyze competitors, clarify competitors and substitute products; find partners; clear barriers to product/service entry into the market; delineate competitive space; current competitors/solutions; who are the current direct competitors.
5 What are the advantages compared with competitors?
①Establish competitive advantages
②Who are the current direct competitors?
< p>③Solutions from other angles?④Pay attention to your current shortcomings
6 Protect advantages
Consider risks; apply for patents/international Patent protection; establish a brand image; act, act, act again to occupy the market.
7 Build a social network
Build connections with relevant people; balance technical and entrepreneurial skills; find reliable advisors.
8 Fulfill commitments
Enlist support from relevant departments; describe sales channels; use analogies and examples.
9 Quantification
①Top-down: capacity of the target market; Top-down: talking to customers
②For customers: economic value ;
③Operating costs: value chain
④The process of creating value: development; marketing.
Step 3: Complete the business plan step by step
Phase 1: Refine the idea of ??the business plan
Phase 2: Customer survey
Connect with several potential customers for this product or service. At least one of them will be the customer you will choose as your sales channel. Make sure you get enough information: including the number of potential customers, the price they are willing to pay, and the economic value of the product/service to the customer. Qualitative information should also be collected: such as barriers to buyers that may lead to them not purchasing, and how the product can play a role in the user's life.
The third stage: document production
1 Market goals and strategies
It should be based on the customer survey and competitor survey, and quantify Market opportunities, seize opportunities, and refine target income. Attached are some market forecasts and survey data.
2 Operation
For the operation of the new company, prepare a 3 to 5 page document. What are the most critical success factors to achieve the goal? How to reflect these in the business plan Advantages, and reflect these advantages in the company you build?
3 Finance
Submit a complete financial analysis of the company, including an assessment of the company's value. Guaranteed to be thoughtful.
5. Writing Standards for Challenge Cup Entrepreneurship Design Competition
(1). Papers should be written on A4 paper. The format should be 145mm Arranged with Arabic numerals.
(2) The titles of each chapter of the paper should highlight the key points and be concise and to the point. The word count is generally within 15 words.
(3). The font used for the main text should be Song font in size 4 small, and the page numbers should be font size 5 small. The following table shows the title level description and font.
Chapter
Section
Article
Section
Item
Chapter 1 □□□□□□□
1.1└┚□□□□
1.1.1└┚□□□□
└┚└┚□□ □□□□□□□□□□□□□□□□□□□□□□□□□□□□□□
1.1.1.1└┚□□□□< /p>
└┚└┚□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□
< p>└┚└┚(1)□□□□Small size 2 boldface in the center
Top grid, small size 3 boldface
Top grid, size 4 boldface< /p>
Empty two spaces, size 4 in Song font
Top space, size 4 in boldface
Empty two spaces, size 4 in Song font
Empty Two spaces, small size 4 in Song font
Note: └┚ represents a space. The spaces in the above table are all represented by this symbol.
(4) Use size 5 Song font for the captions of all illustrations in the article and the explanatory text in the tables.
(5). Each figure should have a figure title (composed of figure number and figure title). Figure numbers are arranged according to chapters, for example, the first picture in Chapter 1 is "Figure 1-1". The title of the figure should be placed under the figure. Figure titles should be written in a blank space after the figure number.
(6) The illustrations and title should be a whole and should not be separated and arranged on two pages. Illustrations should be arranged after mention in the main text. If the space for the illustration is not enough for arranging the figure, the text after the figure should be advanced and the figure should be moved to the front of the next page.
(7) The chapter prefaces and titles in the table of contents are in small size 4 boldface, and the rest are in small size 4 Song font.
(8) The serial number of the appendix of the paper should be "Appendix 1", "Appendix 2", etc.
Note: The following content is recommended and for reference only.
The business plan may contain or partially contain the following contents:
1. Table of Contents
2. Abstract (within 2-3 pages)
3. Company Profile
4. Market analysis
5. Competitive analysis
6. Products and Services
7. Marketing and Sales
8. Financial Plan
9. Risk analysis
10. Management ability
11. Financial Analysis
Six "Challenge Cup" Business Plan Writing Guide (1)
The business plan competition requires contestants to form a competition team with complementary strengths and propose a product with market prospects/ Service, around this product/service, complete a complete, specific and in-depth entrepreneurial plan to describe the company's entrepreneurial opportunities, elaborate on the process of establishing the company and seizing this opportunity, explain the resources required, and reveal the risks and expected returns , and make recommendations for action. A business plan focuses on specific strategies, goals, plans and actions and should be legible to an interested person from a non-technical background. Possible readers of the entrepreneurial plan include: those who wish to be recruited into the team, possible investors, partners, suppliers, customers, and policy institutions.
Components of a business plan A business plan generally includes: executive summary, industry background and company overview, market research and analysis, company strategy, overall schedule, key risks, issues and assumptions, management team, enterprise Ten aspects including economic conditions, financial forecasts, and the benefits that the company is assumed to be able to provide.
1． An executive summary is a one- to two-page summary of your business plan.
Include the following aspects: Creative background of this business plan and a brief description of the project Overview of entrepreneurial opportunities Description and forecast of target market Competitive strengths and weaknesses Analysis of economic conditions and profitability forecast Team overview Benefits expected to be provided
2. Industry background and company overview Detailed market analysis and description Competitor analysis Market needs Company overview should include detailed product/service description and how it meets the needs of target market customers, entry strategy and market development strategy
3 ． Market research and analysis, description and analysis of target market customers, analysis and forecast of market capacity and trends, competitive analysis and respective competitive advantages, estimated market share and sales, market development trends
4. Corporate strategy explains how the company competes: how to formulate the company's development strategy at each stage of development, achieve expected plans and goals through corporate strategy, and formulate the company's marketing strategy
5. Overall schedule The company's schedule, including important events in the following areas: Revenue sources Break-even point and positive cash flow Market share Product development introduction Major partners Financing options
6. Key risks, issues and assumptions Key risk analysis (financial, technology, market, management, competition, capital withdrawal, policy, etc. risks) Describe how risks and issues will be dealt with or avoided (contingency plan)
7. The management team introduces the company's management team, paying attention to the education and work background of each member related to the management of the company (paying attention to the division of management and complementarity); introducing leadership members, entrepreneurial consultants, major investors and shareholdings
8. Company capital management, capital structure and scale, capital operation plan, investment income and risk analysis
9. The basis for financial forecasts and financial assumptions. Accounting statements (including income reports, balanced statements, quarterly statements for the past two years, and annual statements for the past five years). Financial analysis (cash flow, cost-volume-profit, ratio analysis, etc.)
< p>10． It is assumed that the benefits that the company can provide, which are the "selling points" of the entrepreneurial plan, include: The overall funding requirements at what level are needed in this round of financing How these funds will be used The returns that investors can get, and possible investments can also be discussed Human Exit Strategy"Challenge Cup" Business Plan Writing Guide (2)
Objective: Specify the investment value of the plan. Explain what, why and how.
Specific sources of entries:
Inventions or patented technologies participated by members of the participating teams; authorized inventions or patented technologies (in this case, the participating teams must report to the organizing committee Will submit a legally binding written authorization from the owner of the invention or patented technology to cite his or her products); conceptual products or services that may be developed and implemented.
1. Core content
Uniqueness of the product (or service)
Detailed market analysis and competition analysis
Realistic financial Forecast
Clear investment recovery method
Capable management team
2. Writing framework
Overview: The company's business and goals and Other
Products or services:
Uses, benefits
Competitive advantages
Patents, copyrights, government approvals, appraisal materials, etc.
Market:
Market status, changing trends and potential
Research data
Segmented target market and customer description
Competition:
Analysis of existing and potential competitors
Competitive advantages and methods to defeat opponents
Marketing:
Marketing plan for each market segment
How to maintain and increase market share
Operation:
Raw materials, processes, manpower arrangements, etc.
Management:
The experience, abilities and expertise of each individual
Composed of Marketing, Finance and Administration, Production, Technology
Financial Forecast:
p>Operating income, expenses and cash flow
Monthly reports for the first two years and annual reports for the next three years
Appendix:
Materials supporting the above information
3. Thinking methods
(1) Revenue cost method (suitable for profit prediction and change analysis)
Profit = revenue-cost
Revenue = price * sales volume
Cost = fixed cost + variable cost
(2) Marketing 4ps (suitable for forecasting and change analysis of sales status)< /p>
product: product
price: price
promotion: promotion
placement: distribution strategy
(3) Porter's five major competitive forces
(Suitable for analyzing whether you should enter a certain market or product area, and whether it has long-term competitiveness)
Supplier bargaining power
Bargaining power of buyers
Potential competitors
Competition from substitutes
Existing competition within the industry
(4) Internal factors and external factors
(Suitable for analyzing various business problems)
External factors: Market (trends, market segments, substitutes)
Customers (demand , brand loyalty, price sensitivity)
Competitors (number, market share, advantages)
Internal factors: Operations (production efficiency, cost factors)
Finance (profit rate, capital utilization efficiency, cash management)
Product (competitive advantage, differentiation)
(5) 3cs comprehensive method
(Applicable (Used to analyze various business issues)
company
Marketing, production operations, financial management, strategic planning
competition
Industry competition Porter's five major forces, competitive positioning, price, quality
customers
Market segmentation, capacity, growth, changing trends, price sensitivity
"Challenge Cup" College Student Entrepreneurship Plan Competition Entry Template
About the Entrepreneurship Plan Guide
The Entrepreneurship Plan is first of all a tool to attract investment, and it is also a very important tool for determining goals and formulating plans. A good reference material is a behavioral guide for business management and operations.
Entrepreneurship plan competition contestants form a competition team with complementary advantages to propose a product or service with market prospects. Focusing on this product or service, complete a complete, specific and in-depth business plan to describe The company's entrepreneurial opportunities describe the process of establishing the company and seizing this opportunity, explaining the resources required, indicating risks and expected returns, and proposing action suggestions. The entrepreneurial plan focuses on specific strategies, goals, plans and actions. Possible readers of the entrepreneurial plan include: those who wish to be recruited into the team, possible investors, partners, suppliers, customers and policy institutions.
Part One: Cover Design
Cover Page
Put a color image of your product on the home page. However, sufficient space must be reserved for the following content:
Business plan
1. Company name
2. Company nature
3. Company address
4. Postal code
5. Person in charge
6. Position
7. Telephone number
< p>8. E-mail9. Company homepage (WWW)
Filling in instructions:
1. This text is only a template format and is not Unique;
2. Any person/company can fill in and complete it according to their own situation;
3. The text description or explanation is for reference only, and the same content must not appear in the final text .
Part 2: Table of Contents
Table of Contents
After preparing the preliminary business plan, make sure that the table of contents page numbers are consistent with the content
● Summary ●Company overview●Products and services ●Market analysis ●Competition analysis
●Market sales strategy ●Financial analysis ●Appendix
Part 3: Specific content of entrepreneurial design
< p>(1). SummaryAs the first part of the business plan, the summary is a condensation of the entire business plan and the essence of the entire business plan. The business plan summary should concisely and clearly introduce the opportunities, business value, target market description and forecast, competitive advantages, core management methods and funding requirements, profitability forecast, team overview, and expectations of your business project (product or service). Returns received by investors, etc. The word count is generally required to be around 500 words.
(2) Company overview
1. The company’s purpose
2. The company’s name and company structure
3. The company's business philosophy
points out the company's long-term goals. While pursuing and achieving our goals, we must repay those who care about our development, customers, and the public. Describe how the various groups and people involved benefited.
4. Company business strategy
Here, use the most concise way to describe your products/services; what kind of difficulties you are prepared to solve; how you are prepared to solve them; your company Is it the most suitable candidate?
5. Relative value added
Explain what new value your product provides to consumers.
6. Company facilities
The planned company equipment needs to be described in detail.
1) Our company’s production equipment and workshops are mainly concentrated in XXX
2) Our company believes that by X month of X year, in order to achieve the output and sales of XXX, we need to XXX.
3) Answer why you need this money.
4) Establish development/production equipment and strive to improve production and research capabilities to meet increasing customer needs. Increase sales of our company's products/services through large-scale promotional campaigns.
5) Increase distribution channels/retail outlets/regional sales/sales companies/adopt electrical/direct mail classification, etc.
6) Recruit new employees to support sustainable development under the new market plan.
7) Improve research and development capabilities, create new trend-leading products, and improve competitiveness.
(3) Products and Services
Describe your products/services in a concise way here;
Be careful not to reveal your core technology , mainly introduce your technology, product functions, application areas, markets, prospects, etc.
1. Product/Service A
2. Product/Service B
Describe how your product provides value to consumers and the ways in which you provide services. Your product fills a gap in the market that desperately needs a filler. You can add photos of your products or services here.
1. Product advantages
The biggest development will reach XXX. Your company may uniquely combine your products/services with the current business of XXX Company/companies of the same level. Today, companies like XX are facing difficulties such as gradually increasing labor or costs.
2. Target market
We define the target market as X, Y, Z. Now, the market is shared by competitor A.
Our products have the following advantages: high added value, excellent performance, high taste, and are tailor-made for the enterprise to highlight its personality.
3. Target consumer group
What factors motivate people to buy your product? What is the appeal of your technology and products to users? Why do people choose your product/service/company?
4. Sales strategy
Our marketing department plans to use different channels to sell our products.
The reason why we choose these channels is:
1) Characteristics of the sales group;
2) Geographical advantages;
3) Sales characteristics caused by seasonal changes'
4) Effective use of funds;
6) Sales channels that can use existing products on the market;
7 ) For each distribution channel, determine a five-year target sales volume and other assumptions.
(5) Competitive analysis
Please tell us the important competitors based on products, prices, market shares, regions, marketing methods, management methods, characteristics and financial strength.
1. Competition description
2. Competitive strategy/market entry barriers
Please study here the main barriers to entering the market segment and competitors imitating yours obstacle.
(6) Business strategy
1. Marketing plan
Choose target markets; make product decisions (adjust and plan reasonable product quantities to suit each market actual and potential demand, adjust and improve product style, quality, function, and packaging, develop new products, optimize product portfolio, determine product brand, trademark, and packaging strategy); make price decisions (determine corporate pricing goals and pricing methods) , pricing strategy, formulating product prices and price adjustment methods); formulating sales channel strategies, selecting appropriate sales channels; formulating sales promotion decisions (personal selling, advertising, publicity, public relations, business promotion, organizing pre-sales After-sales service, etc.). 2. Planning and development plan: planning goals of product/service development, current status and development plan, possible difficulties and risk predictions.
3. Manufacturing and operation plan: product/service service life, production cycle and production organization, equipment conditions, necessity and possibility of technical transformation.
4. Market communication
Your purpose is to strengthen, promote and support the hot spots that your products can better meet consumer needs. The only principle is to find all possible ways to communicate.
1), Trade Shows
2), Advertising
3), Press Releases
4) , Large-scale conferences or seminars Confetence/Seminars
5), Internet Promotion
6), Bundle Promotional Bundles
7), Media Publication Trade Journal Articles
8), Email Advertising Direct Mail
5. Planning and development plan:
Planning goals of product/service development, current status and development plan, possible difficulties and risk predictions.
6. Manufacturing and operation plan:
Product/service service life, production cycle and production organization, equipment conditions, and the necessity and possibility of technical transformation.
(7) Financial analysis
Summary of financial data. Financial analysis is the basis for evaluating investment opportunities and needs to reflect your best estimate of your financial needs.
1. Income forecast table
Use the sales volume estimate and the incurred production and operation costs to prepare a revenue forecast table for at least three years.
Focus on several major risks, such as the risk of a 20% reduction in sales tax, and the adverse effects of reduction in order to achieve the growth curve under the current productivity conditions. These risks will affect the ultimate realization of sales targets and profits. Also explain the subsequent changes in income. The income situation is part of the profitable plan in financial management, which can show the potential investment feasibility of new funds. We recommend that we use monthly statistics for the first two years and quarterly statistics thereafter.
2. Balance sheet
Venture capitalists are also interested in the project balance sheet because they want to know the expected growth of the assets. The type and value of assets are placed on the assets side of the balance sheet, while liabilities and income are placed on the other side. As with the income statement, use a standard account format. The balance sheet should also be calculated on actual annual deliveries. If you lack experience in financial forecasting, seek help from a professional or consider adding someone with this skill to your team.
3. Cash flow and break-even analysis
This is more important than the balance sheet and income statement. Investors are very concerned about how much cash you will have at the end of the period. question.
Statistics will be made monthly in the first year, and statistics will be made at least quarterly in the next two years. Detailed description of the timing and amount of cash inflows and outflows, determining the timing of additional investments, minimal requirements for working capital, and an explanation of how cash is obtained. For example, if you obtain net assets, bank loans, short-term bank credit, or others, explain which items need to be repaid and how to repay the money. The important thing is to base it on cash, not add interest calculations.
4. Break-even chart
Calculate the break-even point and prepare a break-even chart to show when the balance point will be reached and how it will gradually change after it occurs.
Discuss whether the balance point is easy or difficult to achieve, including discussing the sales volume at the balance point in relation to the overall sales plan, the range of gross profit, and the subsequent changes in price. Also, when investment in short-term sales projects decreases, the balance point will decline.
(8), Appendix
If you have the following materials, please list them
1 Company background and structure
2 Resumes of team members
3 Company promotional materials
4 Market research data.