1. The conditions for the recognition of well-known trademarks are relaxed, that is, the recognition of well-known trademarks follows the principles of case recognition and passive protection;

2. Establish and improve the supervision and inspection system for the identification of well-known trademarks;

3. Trademarks that are not registered according to law and are well known to the relevant public are still protected as well-known trademarks.

legal ground

Article 13 of the Trademark Law of People's Republic of China (PRC)

Trademark holders who are well-known to the relevant public think that their rights have been infringed may request the protection of the well-known trademark in accordance with the provisions of this Law.

A trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others, which is not registered in China. It is easy to cause confusion, so it is not registered and prohibited to be used.

Article 4 of the Provisions on the Recognition and Protection of Well-known Trademarks

The identification of well-known trademarks follows the principles of case identification and passive protection.

Article 19

The administrative departments for industry and commerce at all levels shall establish and improve the supervision and inspection system for the identification of well-known trademarks.