hello, trademark transfer can be clearly marked, and trademarks can be bought and sold just like shopping in our daily life. Now there are many websites devoted to the trade of trademarks. The only difference between a trademark and a commodity is that the trademark is transferred as an intangible asset, while the commodity is something that we can see, touch and actually exist in the transaction.

because a trademark has its value, it is meaningful to register a trademark. Trademark law shows that it usually takes one year to register a trademark, but it only takes six months to transfer a trademark, which greatly shortens the time to obtain a trademark and greatly saves the cost of registering a trademark, so it is natural for a trademark to be clearly marked for sale. Sometimes, a trademark can be sold at an unimaginable price, just like the trademark transfer fee proposed in the Hisense incident is 4 million. Once the trademark you own is needed by large enterprises, the value at that time is unimaginable. In fact, this also tells us that the trademarks we need must be registered at the same time, and inadvertently registered trademarks that others need can also be used in exchange for benefits. Whether it is the former or the latter, our enterprises must have their own trademarks and brands.