according to the provisions of the trademark law, the principles of trademark registration are: the principle of prior application and the principle of voluntary registration.

1. Principle of prior application

The principle of prior application means that if two or more applicants apply for registration with the same or similar trademarks on the same commodity or similar commodities, the Trademark Office will accept the first application for trademark registration and reject the subsequent application for trademark registration. The application is first determined according to the date of the applicant's application for trademark registration, and the date of application for trademark registration is based on the date of receipt of the application by the Trademark Office. Therefore, the date of receipt of the application by the Trademark Office should be taken as the criterion for judging the priority of the application.

2. The principle of voluntary registration

The principle of voluntary registration means that whether a trademark user applies for trademark registration depends on his own wishes. Under the principle of voluntary registration, trademark registrants enjoy the exclusive right to their registered trademarks and are protected by law. Unregistered trademarks can be used in production services, but their users do not enjoy the exclusive right and have no right to prohibit others from using the same or similar trademarks on the same or similar goods, except well-known trademarks.