Brand English reading: [br? Nd], definition: n. brand and trademark; Type; Branding; (unique) personality; Iron; Stigma; Burning wood; Sword (in poetry and writing); Ruin (sb)' s reputation; To brand (livestock); Accuse or condemn; To put a trademark on; Promotion; Carve, remember; Design a brand for (a product); (Brand) (USA, Germany, Switzerland, UK) Brand (name).

Deformation: past-tense branding; ; Past participle branding; ; Brand the present participle; ; Third person singular brand; ; Plural brand

Brand is a Chinese character, pinyin is pǐn pái, which refers to consumers' cognition of a certain product and product series. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience. Values include functional interest and emotional interest.

In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection. Brand building is long-term.