The headquarters company of Huiyuan Juice is Beijing Huiyuan Beverage and Food Group Co., Ltd. The address is Huiyuan Group, Huiyuan Road, Beixiaoying, Shunyi District, Beijing.

Huiyuan Group was established in 1992. It has established more than 140 operating entities across the country, linked more than 10 million acres of high-quality fruit, vegetable, tea, grain and other planting bases, established a sales network that basically covers the country, and built an agricultural industrialization management system that spans the east and west and runs north and south. .

With the juice industry as the main body, a new pattern has been formed in which Huiyuan juice, Huiyuan fruit industry, and Huiyuan agriculture promote each other and develop together. Huiyuan Juice Industry has more than 100 world-leading production lines for fruit processing and beverage filling.

Huiyuan Group has established more than 140 operating entities across the country, linked more than 10 million acres of high-quality fruit, vegetable, tea, grain and other planting bases, established a sales network across the country, and built a network that spans the east and west, vertically and horizontally. The agricultural industrialization management system that runs from north to south has formed a new pattern in which the three major industries of Huiyuan juice, Huiyuan fruit industry, and Huiyuan agriculture promote each other and develop together.

As a leading enterprise in China's agricultural industrialization, Huiyuan Group has gradually formed a corporate culture with Huiyuan characteristics. With the corporate mission of "nourishing the public and benefiting agriculture, rural areas and farmers", Huiyuan Group insists on nurturing agriculture, rural areas and farmers through its own development. Over the years, Huiyuan has promoted the development of new rural economies and promoted the modernization and upgrading of China's agricultural industry through the construction of an agricultural industrialization management system.

Corporate Culture

Since its establishment in 1992, Huiyuan Group has been firmly implementing its corporate culture strategy, giving full play to the functions of corporate culture such as guidance, cohesion, motivation, and standardization, and powerfully Promoted the rapid and healthy development of Huiyuan's business.

In 1996, Liu Xianyin of China Forestry Publishing House wrote an article in China Forestry News, proposing the development strategy of Huiyuan Juice: greening mountainous areas, making farmers rich, and a development strategy for the country to earn foreign exchange. It became the theoretical basis for the development of Huiyuan Juice.

Enterprise mission: nourish the public and benefit agriculture, rural areas and farmers.

Corporate Vision: Strive to be the leader in the fruit and vegetable beverage industry.

Business purpose: to gather talents from all over the world and connect wealth from all over the world.

Enterprise spirit: Diligence, pragmatism, efficiency and innovation.

Management principles: institutionalization, standardization, and targetization.

Corporate University: Huiyuan leaders attach great importance to employee education and have established the concept of "training subordinates is to promote yourself". They have systems and actions in place. Internal training consolidates the business foundation, and external training expands the way of thinking. "Educating people" as the enterprise's talent strategy.

Reference for the above content:

Baidu Encyclopedia-Beijing Huiyuan Beverage and Food Group Co., Ltd.

Huiyuan Juice-Brand Introduction