Influenced by the Gothic style, Gothic Lolita will probably become the most popular Lolita style and the most recognizable in the West. This style originated in the subculture around 1997/1998 and has become a generally accepted genre. Around 2001, it was available in small stores specializing in fashionable clothing as well as in larger department stores. Some observers believe this reflects the Kogal aesthetic.

In Western Lolita culture, the Lolita style is often confused with Gothic Lolita. EGL only asks for the special Moi-même-Moitié variety, which is Gothic Lolita style. Non-Japanese people sometimes refer to Gothic Lolita as being like EGL, but this is usually frowned upon by those in the Western Lolita community who have a superficial understanding of the style.

Gothic Lolita clothes can be divided into subcategories:

Gothic Lolita: Gothic Lolita is the most common and popular subcategory of Gothic Lolita. category. Clothes are usually black and white, but may also include black and dark blue (in the Moitié style) and black and red. Dark green is also used, but is less common.

White Lolita: Gothic Lolita but the outline is all white. Sometimes it is ancient white, tooth white, milk white. White Lolita is different from sweet Lolita, but has nothing to do with cuteness.

Scary Lolita: This style sometimes requires the wearer, in addition to clothing, to bandage bleeding as if they were injured or in the hospital - for example: bandages, immobilizing dressings, fake blood, eye patches .

The makeup is mainly dark colors, in contrast to other Lolita types who wear light makeup. Pale face is better, but not "goth or white face" pale. Red lipstick and smokey and deft and clear use of black eyeliner and khol will also be used. However, the makeup is not very dark or eye-catching like Western Gothic; it is rather soft.

Costumes may be decorated with other props like obvious pocketbooks, hat boxes, handbags, and sometimes models of bats, coffins, crosses, etc. Teddy bears and other stuffed animals are occasionally carried, and some brands manufacture specially goken teddy bears in black leather or polyvinyl chloride. BJD dolls may also be carried around.

Gothic Lolita is a visual kei band influenced and popularized by androgynous appearance. Visual kei is a Japanese rock music style defined by the band's performers' elaborate costumes but variations on their musical style. Mana, the original drag leader and guitarist of the visual kei band Malice Mizer, is widely credited with helping popularize gothic Lolita. He coined the terms Elegant Gothic Lolita (EGL) and Elegant Gothic Aristocrat (EGA) to describe the style of his own fashion label Moi-même-Moitié, which was founded in 1999 and soon had established itself as one of the most coveted brands in Gothic. Among Rita's areas of activity. Another well-known gothic Lolita brand is Atelier BOZ.