The review standards for trademark registration usually include the following aspects:

1. Similarity review: The Trademark Office will conduct a similarity review on the trademark registration application to determine whether there is any similarity with the existing trademark registration application. Registered trademarks that are similar or identical. The similarity review mainly considers the similarity in appearance, pronunciation and meaning of the trademark.

2. Uniqueness review: The trademark applied for trademark registration needs to be unique enough to be distinguished from other trademarks. A trademark should have unique graphics, words, letters, numbers, combinations or other identifying elements.

3. Distinctiveness review: The trademark should be able to distinguish consumers from other goods or services and should not cause confusion with existing trademarks. A trademark should be sufficiently identifiable and distinctive.

4. Illegal review is prohibited: The trademark applied for trademark registration must not violate the laws and regulations of the country or region, including not violating public order and good customs, not infringing on the rights and interests of others, and not involving illegal, obscene, offensive or moral Unacceptable content.

5. Graphical expression review: Trademarks usually need to be presented graphically and can be accurately represented, copied and recognized. The Trademark Office will review whether the trademark meets the requirements for graphic expression.

The purpose of these review standards is to protect trademark rights and prevent confusion and infringement. During the trademark registration application process, the Trademark Office will evaluate and review the trademark based on these review standards to ensure that the trademark meets the registration requirements.

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