Is it worth buying a trademark?
At that time, Apple spent 400 million yuan to buy back the Ipad, which was really a letter of 100 million yuan. Compared with Apple's business, this is a good deal. In addition, Robert Skip Woodruff, the former chairman of Coca-Cola, said that even if the global factory of Coca-Cola was burned down overnight, the company could rebuild the factory and invest in new development in just a few months, with the trademark "Coca-Cola". The word "Coca-Cola" is the company's reputation, value and what consumers need.
Buy a trademark or register a trademark?
Many people struggle to buy a trademark or a registered trademark, which is better? In fact, intellectual property suggests that you buy a trademark or obtain a trademark through trademark transfer, because it usually takes only 7 days to buy a trademark and use it.
It often takes 9- 14 months to register a trademark. Needless to say, it takes a long time to register a trademark, and registration may not be successful. Now time is money. The sooner you use your own brand, the more you earn. Therefore, obtaining a trademark through trademark transfer or direct purchase is more valuable than registering a trademark!
How much is the trademark?
According to statistics, about 25% of the trademarks in the market are 65,438+0-20,000, 68% are 20,000-50,000, and there are hundreds of thousands and millions of other trademarks. However, the price of a trademark is often determined according to the needs of the market and the reputation of the trademark. Choosing the right trademark can help you create great value.
When we choose a trademark, we generally need to pay attention to:
1, whether the trademark is unique. The uniqueness we are talking about is whether the trademark is similar or not, and whether there is infringement.
2. Whether the trademark categories are complete. Generally, when choosing a trademark, the more categories the better. Choose whether it fits your own category.
3. Does the trademark have a certain degree of recognition? Most consumers remember your product through the trademark logo. So we can help consumers to judge by choosing a recognizable trademark.
4. Whether the price of the trademark is reasonable or not can be judged according to the above three points and evaluated according to the price of the trademark in the market.
5. Which platform is better for trademark purchase? Whether the trademark agency is reliable or not, we choose to buy a large number of trademarks, so we must be cautious when choosing a trademark agency. It is best to choose an agency with good reputation, many service numbers and full qualifications.
How much is it to buy a trademark? We are here to answer this question for you. If you have more questions about trademarks, you can continue to pay attention to intellectual property rights or contact us by phone.
Buy a trademark or register a trademark. Which platform is better to buy trademarks and which platform is better to buy trademarks?