(1) A trademark is a brand. A good trademark needs time, money and good brand operation. If you choose to register a trademark, then you need to start all over again. It is troublesome to name a trademark alone, and often good trademarks have been registered. Then choosing trademark transfer and choosing high-quality trademarks plays a very important role in the development of enterprises. Trademarks are good brand advertisements.
(2) Trademark transfer can improve the profit level of enterprises. For example, they are also in the hamburger fast food industry, and some of the raw materials they use are exactly the same, but KFC and Wallace have great differences in prices and the number of consumers. Of course, some consumers choose because of hygiene or food quality, but these are also the values extended by this trademark. In addition, a good trademark transfer is easier to gain the trust of consumers. Simply put, a good trademark has a good market, and there were some customer resources before. Guided by a good trademark, it is more conducive to consumers to recognize your goods in a short time, so that enterprises have a good starting point and development prospects.
(3) Perhaps many people think that the trademark obtained through trademark change is only second-hand, and the effect is not as good as the trademark they applied for. In fact, there is a certain degree. History? Our trademark often means that it has been touched by some consumers, so it will be better than many new trademarks in memory. Of course, merchants should also pay attention to one thing when choosing trademark change information, that is, the word of mouth before the trademark. Only those trademarks with good reputation are the focus of business choice. And some trademarks that have had negative news are better bypassed.
(4) Many people think that after the trademark acceptance notice is issued, they can use it with confidence, because TM is enough, and many trademarks on the market also use TM. However, there are some risks to consider here. Because no one can guarantee that the applied trademark will definitely come down. What if you don't come down at last? Similarly, are you applying for beverages? Coca cola? All trademarks will be notified for acceptance. But can you use it? But it is generally no problem for you to buy a trademark with a trademark registration certificate.
(5) Brand is an important means to improve competitiveness. In recent years, the global economic buyer's market has initially appeared, and the competition has become increasingly fierce. The market has moved from product consumption to brand consumption. In the increasingly diversified, personalized, subdivided and complicated buyer's market, it is increasingly difficult for enterprises to gain competitive advantage through general competition, and the growth space obtained through OEM is getting smaller and smaller. At the same time, as a resource, brand not only has great value in itself, but also can control more resources through effective operation.
(6) Brand is an important symbol of economic strength. For an enterprise, brand is a vivid and concentrated display of its business philosophy, business reputation and corporate image. It is different from other enterprises and is formed through long-term painstaking management with its own registered trademark as the development carrier.
trademark transfer