For example, if trademark registration is our trademark's "battlefield", then trademark inquiry is the first step to prepare for trademark registration, and it is also an effective way to avoid risks.

Trademark search is very important, so what exactly should you search for?

So what exactly should be searched for in a trademark query?

Content 1: Query the category of goods and services to which the trademark belongs.

In order to classify and protect goods/services and create a good and orderly market environment, trademarks must be registered in the corresponding goods and service categories. The Trademark Office divides goods and services into 45 major categories, including goods in categories 1-34 and services in categories 35-45.

Content 2: Check whether the trademark has any adverse effects.

When we apply for trademark registration, we must also consider whether the name has any adverse effects. For example: does it involve racial discrimination, religious beliefs, is it detrimental to morals, will it have a negative impact on society, is it an irregular use of traditional culture, etc.

Content 3: Check whether the trademark is similar or identical.

If an enterprise or individual applies for a word trademark or graphic trademark, and when conducting a trademark search, it is found that the trademark is identical or similar to someone else’s previously registered trademark, and there is no malicious preemptive registration of the trademark. Then the trademark applicant can consider changing the trademark registration.

Content 4: Check the distinctiveness of the trademark.

The distinctiveness of a trademark refers to the characteristics that a trademark should have that are sufficient to enable the relevant public to distinguish the source of the goods. Some products lacking distinctive features cannot be registered as trademarks. For example, overly simple lines, ordinary geometric figures, etc. This is an issue that should be taken into consideration when designing a trademark.

After you own your own trademark, you must protect it and strengthen market supervision. Once you find that your trademark has been misappropriated, report it as soon as possible to reduce losses.