Moncler was founded in Grenoble, France, 1952, and its headquarters is in Milan, Italy. Is a clothing brand that started with professional outdoor sports equipment, and its products are mainly down jackets.
Moncler brand name comes from the abbreviation of the small town Monestier de Clermont. Moncler's story began during World War II, and this brand has a legendary history. Moncler has become the leading international top brand in outdoor down jacket industry. Moncler's brand Logo is a combination of the letter M and a rooster.
Although Mengkou down jacket was founded in France, it was later acquired by Italian enterprises in 2003. The original experience in making outdoor professional equipment was organically combined with fashion elements to produce down jackets combining fashion and high performance, which was favored by consumers all over the world.
Brand history
1952, two ski brand manufacturers met a good skier, and three young people hit it off and designed a mountaineering ski down jacket that could explore the polar regions. Because of its bold colors and novel design, it makes Moncler down jacket famous all over the world.
1954, Monclermont got the first down jacket, so that workers working in mountainous areas could cope with the cold winter. In the same year, this product was selected as the equipment for Italians to explore the remains of ancient empire.
1955, Moncler provided French expedition to Macale.
1980, Moncler down fever broke out among Japanese students studying abroad.
Since 1994, the door of outdoor sportswear has been opened, and it is being worn in more and more occasions. From 1994 to 1998, Moncler has become a well-known retailer in Europe and even the world.
Reference to the above content: Baidu Encyclopedia -Moncler