Trademark registration review is a review process conducted by the trademark registration agency after a trademark registration application is submitted to determine whether the trademark meets registration requirements and legal regulations. Trademark registration review usually includes the following aspects:

1. Trademark compliance review: The trademark registration agency will review the compliance of the trademark registration application. This includes checking whether the trademark complies with the definition of the Trademark Law and whether it is registrable, such as whether it is sufficiently distinctive and whether it violates public order and good customs, etc.

2. Trademark similarity comparison: The trademark registration agency will compare the similarity between the trademark registration application and the registered trademark or other pending trademarks. This usually involves comparing the appearance, pronunciation, meaning, etc. of the trademark to determine whether it is too similar to an existing trademark.

3. Review of goods or services: The trademark registration agency will review the list of goods or services involved in the trademark registration application to ensure that it is clear and consistent with the actual use of the trademark. This helps avoid situations where the trademark is too broad or ambiguous.

4. Public interest review: The trademark registration agency will conduct a public interest review of the trademark registration application to ensure that the trademark will not mislead the public or cause confusion. For example, whether the trademark violates the rights and interests of others, whether it will cause misunderstanding by the public, etc.

5. Examination opinion notice: The trademark registration agency will issue an examination opinion notice to the applicant based on the examination results. If the trademark registration application does not meet the requirements, the trademark registration agency will put forward corresponding opinions and requirements, and the applicant needs to make modifications or provide explanations based on the opinions.

The purpose of trademark registration review is to ensure the compliance and legality of trademark registration applications. Applicants need to make necessary adjustments and responses based on the examination comments to improve their chances of successful trademark registration.

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