The name Nike is auspicious, easy to read and remember in the eyes of westerners, and can be called loudly. The Nike trademark symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, as well as movement and gentleness. Nike's trademark, the design of which is a small hook, is simple and powerful, and it is as urgent as lightning. At first glance, it makes people think of the speed and explosive force generated by using Nike sporting goods. For the first time, the sports shoes named after "Nike" have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

Nike is a world leader in sports and health products. It was founded in 1962 by track and field coach Bill Ballman and athlete phil knight, and its predecessor was Blue Ribbon Sporting Goods Company. Blue Ribbon Sporting Goods Company has the sales agency of Japanese Tiger brand sports shoes in the United States. Soon after, Nike, named after the Greek goddess of sex, was established, and made its debut in the 1972 Olympic trials in the United States. Later, a student named Carolyn Davidson designed a Swoosl1 logo similar to flying wings, so he was paid $35. The logo outline is used as the background, and Nike is represented in lowercase italics.

The company's goal is to become a leader in sports shoes and create a technological innovation in light design. Frank Rudy, a former engineer of NASA, researched and designed air cushion shoes called Nike Air, which brought Nike worldwide success.

The communication and promotion activities have established Nike's brand-new sports fashion image, and sports stars like andre agassi, Bao Jackson and Michael Jordan have been used in the advertisements. In 1988, in view of the huge consumer group, Nike transformed the competitive spirit of Britain into an easy-to-remember advertising slogan-just do it, and successfully occupied the market through the performance of the lifestyle advocated by the new generation, with a sharp increase in sales. This logo has become a fashionable and popular symbol and swept the world.