Fuling Zhacai, a specialty of Chongqing, is a Chinese geographical indication certification trademark. The main reasons why Fuling mustard sells well at home and abroad: brand effect, exquisite craftsmanship, product serialization, standardized management and unique products.

1. Brand effect

In 2012, the "Geographical Indication Brand Value Certification" jointly carried out by the China Agricultural Brand Research Center, the Information Center of the Ministry of Agriculture and the Agricultural Brand Research Center of Zhejiang University ", the brand value of "Fuling mustard tuber" reached 12.357 billion yuan, ranking second in China.

"Fuling mustard tuber" was approved and registered as a geographical indication certification trademark in April 2000, and "Fuling? Zhacai" was approved and registered as a geographical indication certification trademark in April 2006; "Fuling mustard tuber" geographical indication The certification mark was recognized as "Chongqing Famous Trademark" on January 21, 2005, and as "China's Well-known Trademark" on January 15, 2010; the "?Fuling?Zhacai" geographical indication certification mark was recognized as "?Fuling?Zhacai" in December 2010 On the 17th, it was recognized as a "Chongqing Famous Trademark".

2. Exquisite craftsmanship

The traditional production techniques of Fuling mustard mustard have been included in the second batch of national intangible cultural heritage lists.

In 1977, the country's first mechanical processing production line for mustard began to be developed. The project was assigned by the Sichuan Supply and Marketing Cooperative. It was led by the former Fuling District Local Product Station, and the regional Xinxing Pottery Factory, Broadcasting Equipment Factory, Hailing Internal Combustion Engine Parts Factory developed an automatic pneumatic table loading machine, and vegetable factories and other units were responsible. Improve the pond stepping, pond raising, and elutriation machines, and finalize production.

In 1981, after 6 years of testing, the polyethylene composite plastic film packaging technology achieved a breakthrough and began mass production of bagged convenience mustard. In the same year, the physical and chemical changes of green cabbage heads during the pickling process and the water, salt and acid content of the finished vegetables were scientifically measured.

In the early 1980s, the food research department measured the nutritional content of mustard: every 100 grams of mustard contains 4.1 grams of protein, 0.2 grams of fat, 9 grams of sugar, 2.2 grams of crude fiber, and 10.5 grams of inorganic salts. , carotene 0.04 mg, riboflavin 0.09 g, nicotinamide 0.7 g, thiamine 0.04 mg, ascorbic acid 0.02 mg, water 74 g, and 54 kcal of calories.

3. Uniquely endowed by nature, product series

The authentic Fuling mustard raw materials are bred in the special soil and water quality environment and climate. The production area is not very large, mainly in It stretches 200 kilometers along the Yangtze River from Gaojia Town in Fengdu County, Chongqing to Mudong Town in Banan District, Chongqing, among which Fuling is the central main production area. The growth is particularly good, and the harvested green cabbage heads have thick, tender and crisp meat, less gluten and good taste. The texture of green cabbage heads grown in areas outside this range is poor.

Mullard originated in Fuling. According to the original Fuling Prefecture Chronicle "Fuzhou Chronicle": In 1898 (the 24th year of the reign of Emperor Guangxu of the Qing Dynasty), Qiu Shou'an, a businessman from the suburbs of Fuling County (now Ximo Road, Fuling City District), "air-dried and dehydrated" Fuling green cabbage heads and salted them. After pressing, the brine (salt water) is removed, mixed with spices, put into a pottery jar, sealed and stored. A jar was given to his younger brother Qiu Hanzhang who opened the "Rongshengchang" sauce garden shop in Yichang, Hubei Province. Qiu Hanzhang gave his brother Qiu Shouan to him at a banquet. The pickles were tasted by the guests, and they found them to be more delicious. Its flavor was "tender, crisp, fresh and fragrant", which was unmatched by any other pickles, and they rushed to place orders.

After a hundred years of development, Fuling mustard has formed three major packaging series, jar packaging, soft bag packaging, and bottle packaging, with hundreds of varieties. Whole-shaped, silk, block, slice, granule, sauce, as well as new varieties and new flavors of umami, refreshing, spicy, Guangwei, spiced, health care and other food preparations have greatly satisfied the needs of domestic and foreign consumer markets.

4. Standardized management

While vigorously introducing advanced equipment and techniques to transform traditional production, Fuling mustard enterprises pay special attention to product quality and strictly implement GH from raw material processing to product delivery. /T1011 "Mustard" and GH/T1012 "Convenient Mustard" standard process procedures and quality requirements, quality control of the entire production process, and standardized management. More than 10 companies including Fuling Mustard Group Co., Ltd. have passed ISO9001 and 9002 quality systems Certification.

The "Wujiang" brand mustard of the Mustard Group Company, the "Batu" brand of the Taiji Group Guoguang Green Food Company, and the "Lameizi" brand of the Lameizi Group Company have passed the national green food certification.