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The first part: structural sketch, light and shadow sketch, sketch, design sketch, outdoor sketch

Color principle, color matching, design color, tone sketch training, long-term color work

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Part 2 Photoshop CS2: Photoshop operation basics, image optimization processing, classic example analysis and production

Illustrator CS2: Advertising sign production, light box advertising, clothing advertising design, corporate logo design , Business card design

IndesignCS2: Professional typesetting tools, printing-related knowledge, advanced typesetting skills for books and newspapers

Acrobat7.0: Professional electronic document tools, which can realize the integration between any documents Mutual transfer, generation and conversion of PDF documents

Coreldraw13: packaging box design, production of leaflets, posters and business cards, product and commercial advertising design, business card design

Part 3 Photoshop Advanced: Explain the application of poster design, packaging box design, CI design, product advertising design, post-processing, etc.

Illustrator Advanced: Advertising illustration production, vector tracing, character map production, advertising creative draft, Prepress production skills, etc.

Part 4 Dreamweaver8.0: Web page layout and production; Htmlamp; Css introduction; website management and maintenance, uploading and downloading; case analysis

Flash8. 0: Art design, web page color matching; CI, LOGO, Banner production; common web page animation production, web page layout

Fireworks8.0: Classic web animation, advertising, title, greeting card design and analysis; MTV production, Introduction to interactive websites

Part 5: plane composition, three-dimensional composition, color composition, color design, font design, layout design, graphic creativity, poster design

Part 6 Advertising design (CI planning), VI design, printing design, packaging design, book binding design, visual orientation design, TV advertising script design, software synthesis

To engage in graphic design, Photoshop, Coreldraw, and Illustraor are the three All software should be mastered proficiently. You can learn these three software by yourself, follow tutorials, and do examples yourself to master them. The basic graphic design is Photoshop and Coreldraw. To take the designer exam, you need to learn Photoshop, Illustrator, and Indesign Acrobat. Software. Photoshop, Illustrator, PageMaker, Freehand, CorelDraw and other design software commonly used by advertising companies.

1. Logo design (logo design, trademark design)

2. CIS design, VI Design (corporate identity system design)

3. Advertising design, advertising creative design

4. Poster design, DM design (leaflet design)

5 . Sample design, brochure design, album design

6. Brochure design, annual report design

7. Packaging design

8. Book illustrations, greeting cards Design, invitation design

9. Newspaper and magazine layout design

10. Various print design, etc.

Commonly used graphic design software

Graphic design software has always been a popular field of application. We can divide it into two parts: image drawing and image processing, such as modeling and drawing software, rendering software, image processing software, prepress assembly software, etc. The following is simple Introducing some commonly used software in this area:

1. AutoCAD

AutoCAD is a well-known graphic design software. It was first unveiled at the Comdex conference in 1982. Due to its excellent performance, is known as the universal computer-aided design software and is widely

It is used in many graphic and three-dimensional design fields such as architecture, electronics, machinery, advertising, decoration, clothing, etc. It has become the de facto drawing standard and the CAD software with the highest share in the field of engineering drawing, and its presence can be seen everywhere in the domestic market. Currently, AutoCAD can be used on multiple platforms, such as version 12.0 for DOS platform, version 14/2000/2002/2004/2005 for Windows platform, and UNIX version for workstation running.

AutoCAD has Extremely open and scalable, the software provides powerful secondary development methods, such as Visual lisp, C, ARX, Microsoft Visual Basic for Application (VBA), etc., which allows AutoCAD users to greatly expand the functions of the software , and can greatly apply other third parties to develop new functions.

2. 3D Studio Max

Producing three-dimensional animation is a topic involving a wide range of topics. From a certain perspective Generally speaking, the creation of 3D animation is somewhat similar to the use of sculpture, photography, set design and stage lighting. As a professional-level work, it must go through at least three steps: modeling, animation, and drawing. In the era when the DOS operating system dominated the world, 3D animation Animation design is still far away from ordinary users. 3D Studio is one of the few 3D software that can run stably under DOS. After Windows replaced DOS and became the mainstream operating system for desktop PCs, Autodesk lost no time in launching 3D Studio Max (commonly referred to as ("3DS Max"), with the rapid development of computer hardware, producing 3D animation on a personal PC is no longer just a dream.

3D Studio Max is currently the most widely used 3D modeling on the PC platform , animation, rendering software, which is widely used in advertising, game design, film and television post-production and other animation fields. The latest version integrates many professional tools or plug-ins that were only used in movies, games and 3D design in the past.

3. CorelDraw

CorelDraw is a graphic design software launched by Corel that integrates vector graphic design, printing and typesetting, text editing and high-quality graphic output. It is deeply loved by the majority of graphic designers. Currently it is widely used in advertising production, book publishing, etc. Software with similar functions include Illustrator and Freehand.

The latest version of CorelDRAW Graphics Suite can provide users with powerful tools to reduce work It saves time with just a few clicks and a few steps, and integrates three graphics programs with a wide range of tools and utilities. The new suite includes CorelDRAW 12 for illustration, page layout and vector drawing. Corel PHOTO-PAINT 12, designed for professional digital imaging, and Corel R.A.V.E.3, designed for creating motion graphics.

4. Adobe Photoshop

This software from the American Adobe company It has always been a giant in the field of image processing and has been widely used in publishing and printing, advertising design, art creativity, image editing and other fields. The latest version breaks through the limitations of previous Photoshop series products that focus more on graphic design, and has a great impact on the digital darkroom. The support functions have been greatly enhanced and breakthroughs. For example, the repair brush can easily eliminate dust, scratches, spots, and wrinkles in the image, and can also retain the shadow, lighting, texture, and other effects in the image. Innovative functions can allow Users can design faster, improve image quality, and manage files with professional efficiency.

However, in order to prevent piracy, Photoshop CS has added the controversial activation technology similar to Windows XP. Users It must be activated online before it can be used normally, otherwise it can only be used for two days.

p>5. Freehand

Freehand is a fully convenient vector drawing software that can suit the needs of users at different application levels. Together with Macromedia's Flash and FireworksPagemaker, it is listed as the "Three Musketeers of Web Page Production" and can be used in A streamlined graphic creation environment provides all the tools needed to seamlessly transition from design concept to implementation of design, production, and publishing, and these operations are all completed on the same operating platform. Its biggest advantage is that it can give full play to human resources. imaginative space, always putting creativity first to guide the entire drawing. It is currently widely used in printing and typesetting, multimedia, web page production and other fields.

6. Adobe Illustrator CS

Adobe Illustrator v11 is a powerful and complete drawing software package designed for both output and web page production. This professional drawing program integrates powerful vector drawing tools, complete PostScript output, and integrates with Photoshop or Tightly integrated with the rest of the Adobe family, this software defines the future of vector graphics with breakthrough, creative options and powerful tools for efficiently publishing your art online, in print, or anywhere. Version 10 adds new drawing and automation advantages such as Arc, Rectangular Grid, and Polar Grid tools; increases editing flexibility and logos (editing main objects or image copies) .You can use brushes and other creative tools on the toolbar such as merge, data-driven coordinates, etc. to help you create templates that are connected to the database. The new Illustrator also provides more web production functions, including cropping images and Supports variable vector graphics (SVG) enhancement.

7. maya

Maya is the world's top 3D animation software produced by the American Autodesk company. It is applied to professional film and television advertising. Character animation, movie stunts, etc. Maya has complete functions, flexible work, easy to learn and use, extremely high production efficiency, and extremely realistic rendering. It is a high-end production software at the movie level. Its price is high and its reputation is prestigious, making it a dream production for producers. Tools, mastering Maya will greatly improve production efficiency and quality, adjust simulated character animation, render movie-like real effects, and move towards the world's top animators.

Maya integrates Alias/ Wavefront is the most advanced animation and digital effects technology. It not only includes general three-dimensional and visual effects production functions, but also combines it with the most advanced modeling, digital cloth simulation, hair rendering, and motion matching technology. Maya can be used with Windows NI Runs on the SGI IRIX operating system. Among the tools currently on the market for digital and three-dimensional production, Maya is the preferred solution.

8. Non-linear editing software Adobe Premiere

A commonly used video editing software, launched by Adobe. Currently commonly used versions are 6.5, Pro1.5, 2.0 and other versions. It is a software with relatively good editing picture quality, good compatibility, and can be used with Adobe Other software launched collaborate with each other. This software is currently widely used in advertising production and TV program production. Its latest version is Adobe Premiere Pro CS4..

9. pagemaker

PageMaker It was launched in 1985 by Aldus, one of the companies that created the desktop publishing concept. Later, when it was upgraded to version 5.0, it was acquired by Adobe in 1994.

PageMaker provides a complete set of tools for Produce professional, high-quality publications. Its stability, high quality and versatile functions are particularly appreciated by users. In addition, in version 6.5,

Some new features have been added that allow us to publish works through print or the Internet in a diversified and highly productive way. In addition, version 6.5 provides quite a few new features for use with Adobe Photoshop 5.0. PageMaker The interface and use are just like Adobe Photoshop, Adobe Illustrator and other Adobe products, allowing us to use Adobe products more easily. The most important point is that in PageMaker publications, the way to insert images is The best. Placing pictures through links can ensure the clarity during printing, which is especially important when printing in color.

Finally, the most important thing about graphic design is that creative software only realizes Tools for your ideas