kappa, back-to-back, Italian

In the early 1970s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. During this change, clothing has also adapted to the new lifestyle, and Kappa is the product of this change.

With the support of strong sponsorship activities, Kappa signed a contract to sponsor the Italian Juventus Football Club in 1981, and then successfully sponsored the U.S. national track and field team participating in the 1984 Los Angeles Olympics. In the sponsorship activities, the use of innovative fabrics, unforgettable designs and products representing the brand language and brand image provided by the Kappa brand played a key role, allowing the Kappa brand to rapidly increase its visibility.

BasicNet, the brand owner of Kappa, has developed a high-level licensing transaction method and has multiple exclusive franchises and technical sponsorship projects with world-renowned football teams. The advantage of this high-profile localized operation is that it is direct and efficient. Thanks to these specific market behaviors in line with localized development, including sponsorship of relevant clubs, these sponsorship activities have made the Kappa brand continue to appear in the media; and sponsorship of well-known pop singers and rock bands, affinity The influence of external performance and advocating youth culture is the magic weapon for Kappa brand to win.

Creating sportswear suitable for people's daily wear is BasicNet's product development strategy. The goal pursued in product innovation is: the regeneration of sports and leisure products. At the same time, functional sportswear is a bridge that supports and promotes sports and leisure products.

Kappa brand international promotion resources

At the beginning of the brand's founding, Kappa began to provide sponsorship to various sports teams. According to statistics, from 1998 to 2002, Kappa*** sponsored about 220 teams and individuals in 27 countries. The sports involved include 16 sports including football, skiing, cricket, beach volleyball, and hockey. In addition, BasicNet has accumulated rich experience in long-term brand sponsorship activities, which are very valuable promotion resources for Kappa dealers around the world.

Now, Kappa’s mythical logo “OMINI” (two little people sitting back to back) has been used in many sports. The main Kappa teams include: Italian national team, Roma team, French Monaco team, Portuguese team Porto, Spanish Real Betis team, Dutch Feyenoord team, Brazilian GAMA and AGEGRENSE teams, as well as Belgium, Greece, Slovakia, and the United States. and Mexican and other sports teams. These sponsorships of the world's top teams are an important part of Kappa's extensive worldwide promotion strategy.

The unforgettable slogan "He who loves me follows me" has continuously improved Kappa's brand image, and will also become the promotion slogan of the Kappa brand in China.

Reference: Baidu knows