China’s well-known trademarks refer to trademarks that are widely known to the relevant public in China and enjoy a high reputation. China's well-known trademarks can be recognized administratively or judicially. Some goods or services are highly professional. As long as they are the leader in relevant industries and circles, they are well-known trademarks and may not be well-known by ordinary consumers. Jiashili has done advertisements on CCTV, so many people should know it. However, competition in the commodity economy is fierce, and well-known trademarks are not permanent. Once-well-known trademark companies may also face the risk of bankruptcy due to poor management, and well-known trademarks may also disappear. .