The new advertising law prohibits the sorting of advertising words-including but not limited to the words listed below.
2 kinds of general forbidden words
1-most
most, best, most valuable, most profitable, best, best, largest, largest, highest, superlative, highest, most luxurious, lowest, lowest, lowest, cheapest, lowest price in history, lowest. The latest science ...
2-1
first, China first, the whole network first, sales first, ranking first, unique, the first brand, NO.1, TOP1, unique, the first in the country, legacy, one day, only once (one model), the last wave, one of the top X brands in the country, Star rating, 5A, Grade A, Super Grade A, First, Second, Top Three, Top Ten, Top 1 ...
4-Extreme words
Top (top/cutting edge), Top enjoyment, advanced, gourmet, excellent (excellent/absolute), ultimate, extreme, extreme, perfect, excellent. Top-class, Ding-class, Ding-ding, Perfect, Outstanding Work, Non-renewable, Non-reproducible, Unique, Land-intensive, incisive, unparalleled, Unique, Excellent, Outstanding ...
5-Scarcity
Never before, never after, out of print, rare, rare, rare. Only a handful ...
6-exclusive
exclusive, original, independent, developer, founder, founder, inventor ...
7-first/home/country
first, first, exclusive, first, chief, capital, first choice, second to none, first in China, country. China is well-known ...
8-gold
gold shop, gold value, prime location ...
9-brand
big name, gold medal, famous brand, trump card, leading listing, superstar, famous, head, supreme, peak, king of XX, king, leader, royal, leading listing. Pilot, Yao Ling ...
11-Suspected of false propaganda
Unprecedented, unprecedented, permanent, omnipotent, 1% (1%), ancestral, special effects, invincible, pure natural, authentic, super strong, super xx ...
12-authority
Special supply, exclusive supply, expert. Words that claim that quality does not need to be tested, such as free sampling
14-Suspected consumers
Click to receive the prize, congratulations on winning the prize, free of charge for the whole people, click to have a surprise, click to get it, click to turn around, receive the prize, draw a prize ...
※ Gifts must be marked with name, price and quantity. Deadline
15-Suspected consumers
Will be sold out soon. If you miss it, you will get nothing (if you miss it, you will get no chance), if you have never had it, you will be snapped up by ten thousand people, snapped up by the whole people, got it for free, lived for free, paid zero down payment (no down payment), got zero distance, and the price is up to you ... < P > 16-Education commitment < P > Education escort, one-stop education, staying in the school district, giving priority to admission, and 12 years of education. Commitment to immigration and buying a house have solved everything ...
18-investment/value
appreciation value, value depression, natural value, hundreds of billions of value, return on investment, crowdfunding, speculation, buying a house is not as good as buying a house, appreciation potential is wireless, and you can earn it as soon as you buy it ...
19-time-related
Countdown, now, just. Price increase at any time, price reduction at once ...
※ Time-limited activities must be specific: today, today
2-foreign languages
Traditional Chinese characters, using foreign languages alone, or combining Chinese and English (Chinese is required when foreign languages appear)
Prohibited words in advertisements for special commodities
1-food
1.1. Exaggerated words such as efficient, quick-acting and miraculous effects
1.3 words that express or imply therapeutic effects, such as prescription, compound prescription, treatment, anti-inflammatory, blood circulation promoting, blood stasis removing, cough relieving, detoxification, curative effect, prevention and treatment, cancer prevention, cancer prevention, heightening, puzzle, names of various diseases
1.4 vulgar or feudal superstitious words such as Shendan and Shenxian < Absolute terms such as super strength
2.2 False words such as pure nature, skin rejuvenation and wrinkle removal
2.3 Medical terms such as prescription, prescription, medicine, healing, medical treatment, stretch marks and names of various skin diseases
2.4 Antibacterial, bacteriostatic, sterilization, anti-bacterial, anti-inflammatory, anti-allergic, anti-allergic, spot-free and spot-free. Words that express or imply medical functions and effects such as stovepipe
3-drugs and medical devices
3.1 promises such as safety, no toxic side effects, invalid refund, no dependence, and insurance company commitment
3.2 words such as family necessity, hot sale, snapping up and trial
3.3 words or adjectives that express sexual organs
3.4 children are the object of appeal. Introduce medical devices in the name of children
4-real estate related
4.1 Feudal superstitious terms containing geomantic omen and divination, such as getting wind and water, gathering wealth and receiving gas, treasure land, holy land, mansion, Long Mai (your pulse), mythical figures in the East and the West, land of Long Mai, treasure land of geomantic omen, and harmony between man and nature
4.2 Imperial city, royal territory, royal family, royal family. Feudal terms such as royal residence
4.3 CBD coordinates, CBD core, urban core area, you are in the city center, I am in your heart, center, center, center, center, hinterland, landmark, city center, above the world and other words that can't prove the specific geographical location
4.4% room rate, hot sale of X billion, % greening rate and other data terms without evidence
4.5 Other provisions:
The location of the project shall not be indicated by the time it takes for the project to reach a specific reference (for example, it is only 3 minutes' drive from XXX)
The traffic, commercial, cultural and educational facilities and other municipal conditions under planning or construction shall not be misled (for example, the subway is covered)
Pre-sale of real estate. Do not publish real estate advertisements
Do not contain feudal superstitions such as geomantic omen, divination, etc., and the description of the project shall not go against good social customs
Do not contain financing or financing in disguised form
Do not contain commitments such as registered permanent residence, employment and further studies for the residents
Pre-sale and pre-lease of commercial housing shall not involve decoration and decoration.