The new EU Trademark Regulation (2015/2424) came into effect on March 23, 2016. This regulation makes substantial changes to the current European Union trademark law. The new regulations mainly include the following major changes: (1) Changes in organization names. After the implementation of the new law, "European Union Trademark" replaced "European Union Trademark", and "European Union Intellectual Property Office (EUIPO)" replaced "European Union Trademark". **Office for Harmonization in the Internal Market (OHIM) (Trademarks and Designs)”. At the same time, the application submission method has also changed. Applications can only be submitted to the European Union Intellectual Property Office. Previously, applications could be submitted to the European Union Office for Harmonization in the Internal Market or to the trademark authorities of EU member states, and then to the trademark authorities of member states. Forwarded to the Office for Harmonization in the Internal Market. (2) Changes in renewal period After the implementation of the new law, the renewal period will end on the day when the trademark registration is valid, while the renewal period under the old law ended on the last day of the month when the registration is valid. The majority of trademark registrants need to pay attention to this point and do not be careless and delay the renewal. (3) Changes in the opposition period for international registered trademarks designated in the EU. Starting from March 23, 2016, the opposition period for Madrid international trademarks designated in the EU has been shortened from within three months after the original international announcement date to within six months to international Within three months after one month from the announcement date. (4) Before the reform of the time limit for submitting evidence of use during the hearing of opposition cases, according to the request of the owner of the disputed trademark, the opponent must provide evidence of the use of the valid trademark for the 5 years before the date of announcement of the disputed trademark, and the starting date is the date of trademark registration; reform Afterwards, the starting date will be calculated from the date when the trademark can no longer be opposed/the date of the final opposition ruling/the date of withdrawal of the opposition. (5) Cancel the requirement for the presentation form of “graphical representation”. According to the definition of EU trademark, the requirement for the presentation form of “graphic representation” is cancelled. This change allows the logo to be presented in a possible way as long as it is through generally available technology, and no longer requires a "graphical representation", as long as it meets the requirements of being clear, accurate, independent, accessible, understandable, durable and objective. That’s it.